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Posts Tagged ‘brand image’

Twitter can be Dangerous to your Brand … Sometimes

Posted by Vaibhav Kalamdani on July 23, 2009

twitter-logoTwitter has become a very important site for businesses today. As companies realize the power of Twitter in helping them connect with their present and potential customers, the micro-blogging service has created a strategic business position across the globe. There are already thousands of brands leveraging it as part of their social media activity, along with several others keen to use it for the first time.

However, like every coin has two sides, so does Twitter. Though it is beneficial in nature, it can also prove to be dangerous if not monitored and used effectively. Read the rest of this entry »

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Using Social Media as an Extension of Traditional Advertising

Posted by Vaibhav Kalamdani on June 13, 2009

The success of a brand depends a lot on how well people familiarize with it. An average consumer comes across hundreds of advertisements each day through television, radio, hoardings, newspapers and magazines, internet, text messages, etc. However, the ones that appeal his needs, interests, imagination, thinking, behavior, and/or lifestyle tend to win over others when it comes to brand recall. At the end of the day, an individual remembers only few advertisements out of the major chunk that he comes across on that particular day.

There are several businesses that consider social media as an expense rather than an investment. Conventional firms often stick to the traditional advertising vehicles and are reluctant to use social media tools, which is not a desirable move today. No doubt traditional mediums are important, but the growing significance of social media just cannot be ignored. Read the rest of this entry »

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Blogging Can Help You Create an Image in Your University. Seriously!

Posted by Vaibhav Kalamdani on May 14, 2009

It is a tendency amongst the youth to be popular in their university and get all the adulation from their friends. In fact, a number of students go to the extent of doing things that they think will attract others, by portraying a ‘cool’ behaviour and personality. Now- a- days, with the advent of social media and social networking, the focus is also shifting online, with several youngsters aiming to carve out a brand image amongst others from their university.

If you are one out of them and want to establish a name in your university or school or college or institute, blogging can help you realize your goal. There are few ways in which blogging can help you create a name and gain popularity within the university. Read the rest of this entry »

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