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India’s Leading Mutual Fund Company “UTI” Embraces Social Media

Posted by Vaibhav Kalamdani on January 15, 2010

Unit Trust of India, popularly known as UTI, recently marked their presence on social media to engage with their consumers. The leading mutual fund company – with over 1 crore investor portfolios – has taken the digital route to promote the “Language of Investment” by addressing user queries and helping them achieve a stable financial life.

The mutual fund giant has set up official accounts on social media platforms like Facebook, Twitter and YouTube to spread its message “Kisney Sikhai India ko Investment ki Bhasha” indicating that UTI MF has taught India the Language of Investment. It conducts activities that lead people to think about investments, wealth management, smart ways to getting rich, etc. Read the rest of this entry »

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Pepsi Dumps Super Bowl for Social Media

Posted by Vaibhav Kalamdani on December 26, 2009

Those who are skeptical about social media’s popularity and ability might put their thinking caps on after reading this post. World’s renowned cola brand Pepsi has astonished the advertising industry by its latest move to ignore Super Bowl this year and instead focus on social media. For those unaware, Super Bowl is the championship game of the National Football League, and is considered as the most-watched American television broadcast.

Pepsi, in an effort to leverage social media, has opted to award grants of thousands of dollars in its “Pepsi Refresh Project”, which would be rolling out in January, 2010. As social media is all about people and communities, that’s exactly what Pepsi would be focusing on. It would allow people to visit the “Refresh Project” via several social media platforms and suggest ideas on how the brand could refresh their community. The next process involves voting, which would be carried out during February. Finally, the amount of money ($20 million) saved by not advertising through Super Bowl would be diverted to the project in form of prizes. Read the rest of this entry »

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Bharti AXA General Insurance sets on a Stress-free Journey on Social Media

Posted by Vaibhav Kalamdani on November 23, 2009

Brands that are helpful always find a special place in the consumers’ heart. As more and more companies follow the “social media” way to reach out to their customers, there are companies that are taking an extra step to make sure they create a positive impact not only on the business front, but also on the society. Bharti AXA is the latest company to join this list and use social media in a healthy way to promote its messages.

Bharti AXA General Insurance has a dedicated micro-site that focuses on providing solutions to people who are in stress. Besides, it aims at encouraging people to lead a “holistic” life by involving Mickey Mehta, India’s Holistic Health and wellness Guru, to share his health tips and secrets. Read the rest of this entry »

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Unilever Ambitious About Asian Market, Adopts Social Media

Posted by Vaibhav Kalamdani on October 31, 2009

unilever-logoLooking at the rate at which social media is growing amongst small businesses across the world, corporate giants are making sure not to be left behind in experimenting the latest marketing medium. We’ve already seen companies like Ford, General Motors, Coca Cola, Southwest Airlines, etc. embrace social media and using it effectively to create a strong online presence. Now, its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age, FMCG mogul Unilever is all set to whirl the social media wand in the Asian market.

Apparently, Asia is the biggest market for the FMCG companies to market their products, with demand escalating from fast-developing nations like China and India. Being aware of the growing competition, Unilever has decided to promote three of its popular brands, Pond’s, Lux and Comfort through social media. The aim is to target specific regions and engage users via certain social media platforms like blogs, video-sharing sites, etc. Read the rest of this entry »

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Royal Challengers Bangalore Gear Up for Social Media Promotion

Posted by Vaibhav Kalamdani on September 12, 2009

RCB-logoThough social media promotions are common in countries like the US and the UK, emerging economies like India too are accelerating into the new world of marketing. Not only businesses and the entertainment industry, but also the sports industry has started taking social media seriously – particularly Cricket, which is considered as a “religion” in India by many.

The Indian Premier League (IPL), a Twenty20 version of cricket, has earned tremendous popularity in India and several other cricketing nations. The format, which currently includes eight franchises in form of teams, comprises of professional players from different International cricket teams to compete for the tournament. Though these teams invest huge amount of money in offline promotions, some have turned up to online media since the last year after realizing its potential in connecting with the Cricket fans. Read the rest of this entry »

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