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Posts Tagged ‘brand awareness’

Using Social Media as an Extension of Traditional Advertising

Posted by Vaibhav Kalamdani on June 13, 2009

The success of a brand depends a lot on how well people familiarize with it. An average consumer comes across hundreds of advertisements each day through television, radio, hoardings, newspapers and magazines, internet, text messages, etc. However, the ones that appeal his needs, interests, imagination, thinking, behavior, and/or lifestyle tend to win over others when it comes to brand recall. At the end of the day, an individual remembers only few advertisements out of the major chunk that he comes across on that particular day.

There are several businesses that consider social media as an expense rather than an investment. Conventional firms often stick to the traditional advertising vehicles and are reluctant to use social media tools, which is not a desirable move today. No doubt traditional mediums are important, but the growing significance of social media just cannot be ignored. Read the rest of this entry »

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Ways to Gain Business on Social Networks

Posted by Vaibhav Kalamdani on March 23, 2009

Using social networks for business purposes is a challenging task. Though experts point out the need to leverage social networks today, identifying ways to gain business from them is still a problem for most of the companies.

In such a situation, it is best to understand the concept of social networking thoroughly and study how social networks function, both technically and socially. This is a time-taking process, but the impact can be tremendous over the longer period. In order to know how people behave on a particular social network, you got to be present there at the same time. Read the rest of this entry »

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How Blog Writers Popularize Social Networks

Posted by Vaibhav Kalamdani on February 22, 2009

Currently you are reading a blog that focuses on social media and social networking. Similarly, there are millions of people like you who access news and stories about social networks regularly to know what’s hot in the market and what’s not. Today, there are thousands of blogs that cover news on social media and social networking, mainly covering the latest developments happening around popular social networks such as Facebook, MySpace, Twitter, etc.

One of the most important lessons in marketing is to be in the news as much as possible. If people discuss about your brand, more than half of your job is already done. For social networks, the good thing is that large number of blog writers post news about them each day. In short, they track their movements every second to know what they are upto, and finally report it to the general readers. Read the rest of this entry »

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Where Advertisers Go Wrong in Social Network Marketing

Posted by Vaibhav Kalamdani on February 8, 2009

Though social network marketing has become a buzzword among marketers today, there are several who complain that the conversion rate is barely anything, just about 2% or so. Displaying ads on a social network doesn’t mean that viewers are going to click and make a purchase always.

It cannot be said what conversion rate is the best when marketing is carried out through social networks. However, companies aim to achieve high brand awareness and a favourable return on investment (ROI), which differs from one company to another based on their objectives. Read the rest of this entry »

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