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Posts Tagged ‘brand’

Using Social Media as an Extension of Traditional Advertising

Posted by Vaibhav Kalamdani on June 13, 2009

The success of a brand depends a lot on how well people familiarize with it. An average consumer comes across hundreds of advertisements each day through television, radio, hoardings, newspapers and magazines, internet, text messages, etc. However, the ones that appeal his needs, interests, imagination, thinking, behavior, and/or lifestyle tend to win over others when it comes to brand recall. At the end of the day, an individual remembers only few advertisements out of the major chunk that he comes across on that particular day.

There are several businesses that consider social media as an expense rather than an investment. Conventional firms often stick to the traditional advertising vehicles and are reluctant to use social media tools, which is not a desirable move today. No doubt traditional mediums are important, but the growing significance of social media just cannot be ignored. Read the rest of this entry »

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Steps to Make Your Brand on Social Media

Posted by Vaibhav Kalamdani on May 7, 2009

social-media-brandFew years back, many of us would’ve never even thought of something like ‘creating an online brand image’. Earlier, self-branding was all about establishing contacts with your friends, colleagues, friends of your friends, and any other person whom you thought to be important for you – all in the offline world. However, things have become more advanced now, and you have no option left, but to leverage the power of social media to popularize your brand name worldwide.

Here is a sequence of steps that you can undertake to get yourself known on the Web: Read the rest of this entry »

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