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Posts Tagged ‘micro-blogging’

Bollywood Celebs Become a Victim of Twitter

Posted by Vaibhav Kalamdani on August 7, 2009

Businesses, average citizens, Hollywood superstars, sportsmen, and now Bollywood celebrities; the Twitter phenomenon is experiencing rapid growth amongst the top-notch personalities across the world. It has just been over a month, and Priyanka Chopra – a prominent celebrity from the Indian film industry – has become the latest sensation on Twitter.

With over 22,000 followers already, Priyanka Chopra has managed to use the micro-bogging site effectively to stay connected to her fans and friends, which include Mallika Sherawat and Gul Panag (also famous actresses from the Indian film industry). Read the rest of this entry »

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Twitter can be Dangerous to your Brand … Sometimes

Posted by Vaibhav Kalamdani on July 23, 2009

twitter-logoTwitter has become a very important site for businesses today. As companies realize the power of Twitter in helping them connect with their present and potential customers, the micro-blogging service has created a strategic business position across the globe. There are already thousands of brands leveraging it as part of their social media activity, along with several others keen to use it for the first time.

However, like every coin has two sides, so does Twitter. Though it is beneficial in nature, it can also prove to be dangerous if not monitored and used effectively. Read the rest of this entry »

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Twitter Records Fastest Growth in the UK

Posted by Vaibhav Kalamdani on June 27, 2009

twitter_logoAccording to the latest figures released by Internet statistics firm Hitwise, Twitter has recorded a phenomenal growth in the UK. The micro-blogging site has popularized amongst the UK masses to such an extent that it attracted traffic 22-fold in just a year, being the fastest amongst all other sites.

With an increasing number of celebrities and top-notch personalities becoming members of Twitter since the last year, the site has gained tremendous media exposure. This exposure has helped it amass a number of new users and jump from its 969th position in 2008 to 38th in the UK today for generating traffic. In terms of popularity, Twitter grabbed the 5th position, as against 84th last year. Read the rest of this entry »

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Twitter – Broadcast Yourself?

Posted by Vaibhav Kalamdani on June 9, 2009

twitter_logoAfter reading this title, you are probably wondering that YouTube shed off its tagline and passed it on to Twitter, aren’t you? However, this is not the case. YouTube, the media-sharing site, is the most popular broadcasting mediums in the social media world today. But the rapidly growing micro-blogging site Twitter can also be an example of a broadcasting medium for people who use it in that way, instead of using it as a social networking site.

The population at Twitter can be segregated into different categories: Read the rest of this entry »

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Woah! Twitter Grows 3000% in a Year

Posted by Vaibhav Kalamdani on May 12, 2009

twitter-birdAchieving landmarks seems to have become a routine for major social networking sites these days. Just few days back, Facebook crossed the 200-million-users mark and extended its lead from arch-rival MySpace. And now, it is Twitter that has entered the arena and doing exceedingly well in just a short span of time. The micro-blogging and social networking site has accumulated a staggering 17 million U.S. visitors in April and grown 3000% compared to a year ago. That’s indeed massive!

What led to the increasing popularity of Twitter is the tremendous exposure it received through media, bloggers around the world, and of course the presence of top-notch celebrities on the site. Read the rest of this entry »

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3 Marketing Lessons You Can Learn From Micro-blogging

Posted by Vaibhav Kalamdani on April 23, 2009

The micro-blogging fever has caught millions of people around the world today. Sites such as Twitter, Jaiku, Tumblr, Frazr, etc. have become prominent over Web not just for common Internet users but also from the business perspective. These micro-blogging sites are an excellent example of how to keep users engaged and encourage them to spend more time on the site.

With social media on a rise, the role for marketers has become more decisive to create their marketing messages. Due to social media, not only companies are tracking their consumer’s behaviour, but also the other way around. Communication has become more visible as social media is accessible to all freely. This has made the task even more challenging for the marketers.

However, the good thing that social media has done is that it has enlightened companies to learn how to connect with their customers better by creating powerful communication strategies. Especially micro-blogging sites provide useful marketing lessons that can help marketers perform better as far as their marketing messages are concerned. Read the rest of this entry »

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3 Tips For Twitter Marketing

Posted by Vaibhav Kalamdani on March 2, 2009

twitter-logoIf you are on lookout for an ideal social media marketing platform, do not forget to consider the infamous micro-blogging site Twitter. Social media has become critical for marketers today, and Twitter is just an example of how companies can use it to create long term relationships with their customers.

Online communication has grown rapidly since the past few years, with more marketers leveraging it to deliver their marketing messages. Therefore, Twitter has not only capitalized on this emerging trend, but has also been instrumental in providing business opportunities to reach out to customers with constant updates about a brand. Read the rest of this entry »

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Users Tweet, Tweet and Tweet

Posted by Vaibhav Kalamdani on January 21, 2009

twitter_logoMicro-blogging service and popular social network ‘Twitter’ has a big reason to celebrate. According to competitive and search intelligence firm Hitwise, Twitter recorded a tenfold increase in UK online traffic over the last 1 year. Moreover, Twitter even managed to beat social content site Digg in terms of traffic generated from US.

As per Hitwise, Twitter’s rank shot up from 2,953 for the week ending January 19, 2008 to 291 for the week ending January 17, 2009, a jaw-dropping growth in UK online traffic by 974%. This clearly indicates that Twitter has become a hot destination for UK-based internet visitors today. Read the rest of this entry »

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