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Posts Tagged ‘communication’

Challenge for Social Media Marketers: Adjusting to Community Conversation Dynamics

Posted by Vaibhav Kalamdani on June 29, 2011

How often do you come across Brands that speak the community’s language and tone? The basic mantra of social media marketing is to understand who your members are, what tone do they speak in, where they are from, and what is their want. Another important component to identify is what environment these members are conversing in. For example, a set of members at a seminar would react and communicate differently compared to Facebook.

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Using Corporate Blogs and Social Networks to Save Communication Costs

Posted by Vaibhav Kalamdani on May 15, 2009

blogs-and-social-networksEvery company in this world aims to cut down its costs and improve its bottom line. There are several costs that a company has to incur to perform its business, one of the most important being the communication cost. Communication costs refer to expenses made on internal and external communication. Internal communication takes place within the company, such as internal newsletters and brochures, employee engagement activities, group meetings, conferences, etc. External communication takes place outside the company with the public, consumers, local authorities, government agencies, etc.

One of the major benefits of social media is that it is open to all and is freely available. Social media applications such as social networks, blogs, video and photo sharing sites prove useful in sending across messages to any concerned person whom you wish to communicate with.

Organizations who wish to leverage social media and cut down their communication costs can take up the following two steps: Read the rest of this entry »

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3 Marketing Lessons You Can Learn From Micro-blogging

Posted by Vaibhav Kalamdani on April 23, 2009

The micro-blogging fever has caught millions of people around the world today. Sites such as Twitter, Jaiku, Tumblr, Frazr, etc. have become prominent over Web not just for common Internet users but also from the business perspective. These micro-blogging sites are an excellent example of how to keep users engaged and encourage them to spend more time on the site.

With social media on a rise, the role for marketers has become more decisive to create their marketing messages. Due to social media, not only companies are tracking their consumer’s behaviour, but also the other way around. Communication has become more visible as social media is accessible to all freely. This has made the task even more challenging for the marketers.

However, the good thing that social media has done is that it has enlightened companies to learn how to connect with their customers better by creating powerful communication strategies. Especially micro-blogging sites provide useful marketing lessons that can help marketers perform better as far as their marketing messages are concerned. Read the rest of this entry »

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How to Beat the Social Networking Addiction!

Posted by Vaibhav Kalamdani on April 5, 2009

Today, one of the most difficult things for majority of us is to spend a day without logging in to a social networking site. Everyday, most (if not all) of us access atleast one social network to know what our friends are upto, or to let people know about what’s happening in our life. Slowly and steadily, this process becomes repetitive, eventually turning out to be an addiction, isn’t it?

I have come across many people who spend a lot of time using various applications that sometimes provide absolutely “nonsense” results. Secondly, when you actually see your friends’ activity on the site, you realize that most of the updates take place in regular intervals within a day. This shows that people log in multiple times on a social network in a single day to pass their time, doing nothing productive.

With the rise in time spent on social networking sites, we can clearly see two major transformations taking place: Read the rest of this entry »

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Social Networking – Boon or Bane to the Society?

Posted by Vaibhav Kalamdani on February 5, 2009

One of the most commonly asked questions today is  “are you on Facebook?” or “did you check out the latest pics on my profile?” It is amazing how social networks have completely changed people’s habits, becoming a must-visit Web destination for all. In fact, if you find a friend not using any of the popular social networking services, it seems strange. Thoughts like “is he/she living in today’s world” and “how can he/she afford to miss such a great thing when the entire world is buzzing around it” start coming to your mind the moment you realize your friend’s absence on the site. Read the rest of this entry »

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