Social Media and Social Networking

Get Social!

Posts Tagged ‘Facebook’

The Economics Behind Facebook’s Decreasing Organic Reach

Posted by Vaibhav Kalamdani on April 28, 2015

Organic reach on Facebook is considered to be one of the most precious metrics by brands. This is because organic reach means the number of Facebook users who see a post from a Facebook Page, without the brand having to pay money to Facebook.

As Facebook has grown in popularity over the years, brands and agencies have complained about decreased organic reach. Where the brand posts were reaching 16 percent of their fans organically on an average in 2012, the number has dropped down to mere 1 – 2 percent currently, as per reports. This has led the Facebook advertising budget burn a bigger hole in several brands’ marketing spends in order to communicate their messages to a wider audience on Facebook.

Many term this as a tactic by Facebook to enhance its bottom-line and keep its shareholders happy. However, Facebook denied this theory and said that the declining organic reach is partially a natural and unavoidable phenomenon. The increasing number of posts made everyday by users and brands has led to decreasing attention span on individual posts by users on their news feed.

Demand and Supply

As per Facebook’s latest changes in its algorithm, the news feed (consumption demand) shows content mainly from those brands and friends which the user tends to interact more with. Therefore, every brand is fighting hard to grab a spot in their fans’ news feed – which provides a fixed amount of space to display content – indicating high supply and less consumption demand.

Using this economic theory, organic reach for brand posts on Facebook is inversely proportional to the number of posts made by brands and users on Facebook.

As you can see, the red line is the consumption demand curve and the blue line is the supply curve. With increasing posts made on Facebook, the organic reach for brand posts decreases, and hence the two are inversely proportional to each other.

 

Posted in Business and Social Networking/Social Media | Tagged: , , , | Leave a Comment »

What Exactly is Facebook Paper?

Posted by Vaibhav Kalamdani on January 31, 2014

What comes to your mind when you hear the word ‘Paper’? A sheet or a newspaper? Very soon, people who have an iPhone will start associating it with Facebook. That’s right! The world’s leading social network is all set to reimage itself by rolling out a new standalone app called ‘Paper’ for iPhone users. With horizontally scrolling set of screens and an ability to flip pages with just a vertical push up, the latest incarnation of Facebook promises to make its iPhone app stickier for users.

Facebook is marketing the product as a way of storytelling. The app enables users to tell visual stories with the help of photo albums as well as videos and news stories from all over the world. With this move, Facebook yet again shows how serious it is about the mobile platform. As of now, the app will only be available for iPhone users. Let’s wait and watch what’s in store for others.

Watch the video below and check out Paper for more details.

Posted in Facebook News | Tagged: , , | Leave a Comment »

Challenge for Social Media Marketers: Adjusting to Community Conversation Dynamics

Posted by Vaibhav Kalamdani on June 29, 2011

How often do you come across Brands that speak the community’s language and tone? The basic mantra of social media marketing is to understand who your members are, what tone do they speak in, where they are from, and what is their want. Another important component to identify is what environment these members are conversing in. For example, a set of members at a seminar would react and communicate differently compared to Facebook.

Read the rest of this entry »

Posted in Business and Social Networking/Social Media | Tagged: , , , , , | Leave a Comment »

Facebook’s Loss is MillatFacebook’s Gain

Posted by Vaibhav Kalamdani on May 29, 2010

Since the last few days, Facebook is experiencing tremendous pressure from certain regions across the world. Not only this, the social networking powerhouse has also been put to test because of the privacy issues, leading to agitation amongst some users who have already threatened to quit the site on May 31st this year. Read the rest of this entry »

Posted in Facebook News | Tagged: , , | Leave a Comment »

Facebook Application “Zoo World” Supports Haiti Cause

Posted by Vaibhav Kalamdani on January 16, 2010

The recent catastrophe that took place in Haiti shocked the entire world. The region not only witnessed a mammoth earthquake, but also saw thousands of its people becoming a victim. Though we cannot blame the nature, nor can we bring back the lives of people, all that we can do is support the families of those dead, provide relief to the ones saved and give our condolences to them.

However, with social media empowering users to voice out their opinions on a large scale, there are certain initiatives that play key role in encouraging people take a step ahead. A popular application on Facebook “Zoo World” has found out a unique – or rather enticing way – to encourage people contribute to the Haiti relief campaign. Read the rest of this entry »

Posted in Articles | Tagged: , , , | 2 Comments »

Orkut Counter-Attacking Facebook?

Posted by Vaibhav Kalamdani on November 2, 2009

orkut-logoIt was only 3 to 4 years back when Orkut was the dominating social networking site in Brazil and India. No doubt, it still maintains the lead in these two regions, however the growing popularity of Facebook has forced it to put the thinking cap on to maintain its leader’s position. Not surprisingly, Google-owned Orkut has decided to refurbish its interface and design, which would be rolled out in few days. 

Users switching to Facebook from Orkut permanently would now have a reason to stay back due to the latest developments planned by the site. To start with, the new site has fewer pages and quicker browsing to help people connect with each other through multiple activities like chatting, watching videos, browsing and searching within full friends and communities lists on the same page. Secondly, it has reorganized the most important activities on the site for easier navigation and usage with a clean, simple interface. Read the rest of this entry »

Posted in Orkut News | Tagged: , , , | Leave a Comment »

One Year Enough for Facebook to Triple its US Market Share

Posted by Vaibhav Kalamdani on October 11, 2009

pie-chartThey say change is the only thing that is constant. While year 2009 has been fabulous for Facebook as it became the leading social network worldwide, MySpace has struggled to sustain its strong position that it enjoyed last year. The US market has embraced Facebook and distanced from MySpace ever since the former gained acceptance and adulation from the global social networking audience.

The Mark Zuckerberg-owned company grabbed a 59% market share in US according to online research firm Hitwise. On the contrary, MySpace managed to grab only 30% of the visits in September this year. If you still think that 30% is not bad, you are bound to get shocked after comparing MySpace’s performance during the same period last year. Read the rest of this entry »

Posted in Facebook News, MySpace News | Tagged: , , , , | Leave a Comment »

Barely 3 Months, and 50 Million Users Added

Posted by Vaibhav Kalamdani on July 16, 2009

facebookFacebook has become a synonym for social networking, which is not suprising at all especially due to its phenomenal influence on the global audience. After reaching a landmark of 200 million worldwide users just 3 months ago, the social networking mogul has crossed yet another milestone by reaching a whopping 250 million subscriber-base.

Facebook mastermind Mark Zuckerberg expressed delight on the official blog, stating 250 million users not just an impressive number, but also a mark of how many personal connections all the members have made. Read the rest of this entry »

Posted in Facebook News | Tagged: , | Leave a Comment »

What’s In a Name? Now Facebook Has The Answer

Posted by Vaibhav Kalamdani on June 15, 2009

It was not long back when Facebook announced its latest feature of allowing users to have their personalized URLs with a username of their choice. The move has been an influencing one for the users so far, as the social networking giant nearly recoded 6 million usernames in the first two days itself.

The counting has exceeded 5.75 million already and is continuing to grow, as Facebook members are busy claiming their personalized Internet address. A spokesman for the company said that over 500,000 and 3 million users registered in the first 15 minutes and 12 hours respectively. Read the rest of this entry »

Posted in Facebook News | Tagged: , | Leave a Comment »

Social Networking Sites – Virtual Real Estates

Posted by Vaibhav Kalamdani on June 10, 2009

social-networking-real-estateThe global recession has created problems for a number of people to acquire a land- property or a home.  In fact land properties across the world are experiencing inflated rates, adding to the buyers’ woes. However, social networking sites are inviting worldwide users to invest in their site and find a virtual property to live in. Here, the investment is not in terms of money, but time. No wonder there is such an explosion in the usage of social networking sites since the last couple of years or so.

Finding a virtual property (i.e. becoming a member of a social networking site) is not a difficult task. There are plenty of options available for the users such as Facebook, MySpace, Bebo, Orkut, Friendster, Twitter, LinkedIn, amongst host of others. Quite amazingly, most of these online properties are competing amongst themselves to attract more number of users, and eventually more number of advertisers. Read the rest of this entry »

Posted in Articles, Facebook News | Tagged: , , , , | Leave a Comment »