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How To Engage Citizens Via Social Media

Posted by Vaibhav Kalamdani on December 23, 2013

Do you dream of making your place the best in the world to live in? What can you do to make this dream come true? Not everyone can be the President, Prime Minister or the Ruler of any place. So as a leader, how do you ensure you give all the citizens an opportunity to share their ideas with you? The answer is turn to social media!

Recently, HH Sheikh Mohammed, Vice President and Prime Minister of UAE and Ruler of Dubai called for every man, woman and child to join the biggest ever national brainstorming session in order to promote fresh thinking and innovation in generating ideas for developing the sectors within UAE. Here are his official tweets:

This is not the first time that HH Sheikh Mohammed used social media for citizen engagement. He regularly engages the citizens for UAE’s development projects with the help of social media.

Social media, if used effectively, can be of great help. It can help unite the citizens, foster growth and bring harmony within the community if it is controlled well by the leader. Not only personalities, but also brands can play a key role in getting citizens together by working closely with the government.

How do you think can social media help in citizen engagement? Share your thoughts by commenting below.

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3 Serious Marketing Lessons to Learn From UNICEF’s Hilarious Video Campaign

Posted by Vaibhav Kalamdani on December 19, 2013

Have you seen the latest campaign video by UNICEF Sweden? If not, watch it first and then read on.

The video features character representation of three of the most respected personalities – Jesus Christ, Mother Teresa and Mahatma Gandhi having dinner and complementing each other for their noble work. The twist in the video happens when an ordinary man shares his way of doing a good deed.


That’s right! In an effort to think BIG and INNOVATIVE, most often we forget the most important word – SIMPLICITY. This video is not only creative, but simple as well. Simple here means no using high-end technology or jargons. If you watch it carefully, the ad wins on 2 elements:

1) Connecting the action of donating with good deed, which is done by good people
2) That one sentence towards the end – “I just clicked a banner”

Consumers are smart enough to understand the ad because they see banners every day and almost everywhere on the Internet, and can relate to their experience.

After releasing the above video, UNICEF further launched two follow-up videos as part of the same campaign.


None of the three historical figures are connected to UNICEF. However, the connect between all of them lies in doing something good for the society, and the synergy is weaved aesthetically to create a short story and intrigue the viewer.

Thanks to the story of the ordinary person in the second video, viewers had a reason to smile. His story started off describing about his life, and then leading to the core message. Similarly, brands need to talk to people not in a hard-selling or disoriented way, but by way of telling an interesting story that leads to the core message.


The third and final video in the series tells people what they need to do when they come across this campaign-related banner. If a person, who has seen these videos, comes across the banner, he’ll not only recall the ad but also might click with a high possibility. Nonetheless, even if he doesn’t click on the banner, UNICEF has effectively communicated that it is here to do good and help you do good as well!

This is probably the most challenging part for any brand – educating people and telling them what’s right for them to do. One of the best ways, as depicted in this ad, is demonstrate. Demonstration helps a person better understand what is expected from him.

What do you think about this campaign by UNICEF? Are there any more marketing lessons that you would like to share?

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Facebook Application “Zoo World” Supports Haiti Cause

Posted by Vaibhav Kalamdani on January 16, 2010

The recent catastrophe that took place in Haiti shocked the entire world. The region not only witnessed a mammoth earthquake, but also saw thousands of its people becoming a victim. Though we cannot blame the nature, nor can we bring back the lives of people, all that we can do is support the families of those dead, provide relief to the ones saved and give our condolences to them.

However, with social media empowering users to voice out their opinions on a large scale, there are certain initiatives that play key role in encouraging people take a step ahead. A popular application on Facebook “Zoo World” has found out a unique – or rather enticing way – to encourage people contribute to the Haiti relief campaign. Read the rest of this entry »

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How Search Engines are Relevant to Social Media Success

Posted by Vaibhav Kalamdani on August 6, 2009

Social media is being given a lot of importance in the modern business world. Marketers from across the world are slowly becoming aware of the benefits of social media, thereby investing considerable amount of money and time to use it for marketing purposes. However, in the wake of this, most of them seem to be forgetting the significance of search engines.

Several platforms such as social networking, social bookmarking, video and photo sharing sharing, discussion forums, blogs and microblogs together form social media. Read the rest of this entry »

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Fans Pay Tribute To Michael Jackson Through Social Media

Posted by Vaibhav Kalamdani on June 26, 2009

michael-jacksonIn what can be termed as one of the greatest shocks of all time, Michael Jackson (popularly known as the ‘King of Pop’) passed away leaving behind millions of fans mourning over his death. The legend, who stepped into the music industry at a tender age of 11, went on to become probably the greatest ever pop-star in the world. His albums ‘Thriller’, ‘Bad’ and ‘Dangerous’ are considered as the world’s best-selling records even today.

The news of Michael Jackson’s death spread like fire in the social media world as well. Popular site Wikipedia was updated immediately with entire details, millions of Twitter users ‘tweeted’ all through the day to share their feelings and love, and users flocked over YouTube to post comments on his music videos. Also, you will find separate pages on Facebook, with thousands of fans paying tribute to their favourite star, making it the biggest tribute ever on Facebook. Read the rest of this entry »

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Concerns Over Army Using Social Networking Sites

Posted by Vaibhav Kalamdani on June 16, 2009

We all know how social networking has transformed our lives since the past few years. People across the world use it to share updates, pictures, videos and personal information with their friends and family. However, like every coin has two sides, social networking has a major drawback of leaking confidential information if not used carefully. Concerned about this issue, the Indian Army recently handed over a circular asking its personnel to beware from uploading such content on social networking sites like Orkut and Facebook.

To avoid putting the national security in danger, the Army has asked all the units across the country to remove work-related information such as place of posting, ranks, etc. from their profiles, if already posted. According to the Army’s estimation, about 35,000 of its total 1.1 million soldiers are active internet users. Read the rest of this entry »

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Social Networking Sites – Virtual Real Estates

Posted by Vaibhav Kalamdani on June 10, 2009

social-networking-real-estateThe global recession has created problems for a number of people to acquire a land- property or a home.  In fact land properties across the world are experiencing inflated rates, adding to the buyers’ woes. However, social networking sites are inviting worldwide users to invest in their site and find a virtual property to live in. Here, the investment is not in terms of money, but time. No wonder there is such an explosion in the usage of social networking sites since the last couple of years or so.

Finding a virtual property (i.e. becoming a member of a social networking site) is not a difficult task. There are plenty of options available for the users such as Facebook, MySpace, Bebo, Orkut, Friendster, Twitter, LinkedIn, amongst host of others. Quite amazingly, most of these online properties are competing amongst themselves to attract more number of users, and eventually more number of advertisers. Read the rest of this entry »

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Steps to Make Your Brand on Social Media

Posted by Vaibhav Kalamdani on May 7, 2009

social-media-brandFew years back, many of us would’ve never even thought of something like ‘creating an online brand image’. Earlier, self-branding was all about establishing contacts with your friends, colleagues, friends of your friends, and any other person whom you thought to be important for you – all in the offline world. However, things have become more advanced now, and you have no option left, but to leverage the power of social media to popularize your brand name worldwide.

Here is a sequence of steps that you can undertake to get yourself known on the Web: Read the rest of this entry »

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Top 10 Comparisons Between Life Before and After Social Networking

Posted by Vaibhav Kalamdani on May 4, 2009

Social networking has become a phenomenon today, and most of us can’t even think about living without it. However, the same feeling wasn’t about 4 years back when social networking sites like Facebook, MySpace, Orkut, etc. were evolving and slowly picking up pace over the Web.

This article reflects top 10 comparisons between life before and after social networking to understand how we have become the slaves of this growing trend. Read the rest of this entry »

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10 Popular Social Media Tools Owned By Google

Posted by Vaibhav Kalamdani on May 2, 2009

google-social-mediaWe all know that Google leads the search engine market since a very long time. It’s market share is unmatched and is way beyond other search engine players’ like Yahoo, MSN,, etc. However, not many of us know that Google is also in a very strong position in the social media world.  It has various social media tools and applications that are used by millions all over the world today.

Following is a comprehensive list of all the popular social media tools owned by Google: Read the rest of this entry »

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