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Posts Tagged ‘digital media’

Unilever Ambitious About Asian Market, Adopts Social Media

Posted by Vaibhav Kalamdani on October 31, 2009

unilever-logoLooking at the rate at which social media is growing amongst small businesses across the world, corporate giants are making sure not to be left behind in experimenting the latest marketing medium. We’ve already seen companies like Ford, General Motors, Coca Cola, Southwest Airlines, etc. embrace social media and using it effectively to create a strong online presence. Now, its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age, FMCG mogul Unilever is all set to whirl the social media wand in the Asian market.

Apparently, Asia is the biggest market for the FMCG companies to market their products, with demand escalating from fast-developing nations like China and India. Being aware of the growing competition, Unilever has decided to promote three of its popular brands, Pond’s, Lux and Comfort through social media. The aim is to target specific regions and engage users via certain social media platforms like blogs, video-sharing sites, etc. Read the rest of this entry »

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Vatican Gets Digital as Pope Rolls Out Facebook Site

Posted by Vaibhav Kalamdani on May 22, 2009

pope2youCelebrities joining social networking sites has become a common sight, but Clergymen doing the same is something that has surprised most of the people around the world. Just recently, Pope Benedict – who calls himself as a servant of the church – entered the world of technology and social networking by launching the Pope2You website that comprises of Facebook and iPhone applications.

The Vatican portal allows Facebook members to send virtual postcards featuring Benedict and his messages. Also, iPhone and iPod users can surf video and audio news regarding the Pope’s travels and speeches through an application, which would also allow them to view Catholic events globally. Read the rest of this entry »

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