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Posts Tagged ‘social network marketing’

Do Users Care About Ads on Social Networking Sites?

Posted by Vaibhav Kalamdani on May 20, 2009

They say that ads must be targeted only at places where your potential costumers are available. While this statement largely holds true, there may be cases that even your potential customers would not be too keen about buying your product at one of the most crowded places in the world – the social networking sites.

Generally, users do not portray their actual behavior on social networking sites. They are often manipulative and pretentious to grab the attention of their friends or connections. Hence, you might also likely find that their behavior would be different on different social networks. Also, thinking that users would enjoy seeing your ad displayed on the site and would eventually purchase your product is more of an optimistic approach towards marketing, rather than a practical one.

Before advertising your product on a social networking site, you must ask yourself the following questions: Read the rest of this entry »

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Using Corporate Blogs and Social Networks to Save Communication Costs

Posted by Vaibhav Kalamdani on May 15, 2009

blogs-and-social-networksEvery company in this world aims to cut down its costs and improve its bottom line. There are several costs that a company has to incur to perform its business, one of the most important being the communication cost. Communication costs refer to expenses made on internal and external communication. Internal communication takes place within the company, such as internal newsletters and brochures, employee engagement activities, group meetings, conferences, etc. External communication takes place outside the company with the public, consumers, local authorities, government agencies, etc.

One of the major benefits of social media is that it is open to all and is freely available. Social media applications such as social networks, blogs, video and photo sharing sites prove useful in sending across messages to any concerned person whom you wish to communicate with.

Organizations who wish to leverage social media and cut down their communication costs can take up the following two steps: Read the rest of this entry »

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Ways to Gain Business on Social Networks

Posted by Vaibhav Kalamdani on March 23, 2009

Using social networks for business purposes is a challenging task. Though experts point out the need to leverage social networks today, identifying ways to gain business from them is still a problem for most of the companies.

In such a situation, it is best to understand the concept of social networking thoroughly and study how social networks function, both technically and socially. This is a time-taking process, but the impact can be tremendous over the longer period. In order to know how people behave on a particular social network, you got to be present there at the same time. Read the rest of this entry »

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Sony Embraces Social Media

Posted by Vaibhav Kalamdani on March 1, 2009

Japanese firm Sony, one of the world’s leading manufacturers of consumer electronics has embraced social media to market its latest innovation – the pocket style PC. With Sony Vaio P, Sony’s expansion into the relatively young notebook computer market is greatly being noticed across international boundaries already.

As part of its marketing initiative, Sony is using social media applications to spread awareness about its latest product for the global audience. It has adopted an integrated marketing approach, using traditional media as well as the contemporary social media to publicize its brand. Read the rest of this entry »

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Where Advertisers Go Wrong in Social Network Marketing

Posted by Vaibhav Kalamdani on February 8, 2009

Though social network marketing has become a buzzword among marketers today, there are several who complain that the conversion rate is barely anything, just about 2% or so. Displaying ads on a social network doesn’t mean that viewers are going to click and make a purchase always.

It cannot be said what conversion rate is the best when marketing is carried out through social networks. However, companies aim to achieve high brand awareness and a favourable return on investment (ROI), which differs from one company to another based on their objectives. Read the rest of this entry »

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