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Twitter can be Dangerous to your Brand … Sometimes

Posted by Vaibhav Kalamdani on July 23, 2009

twitter-logoTwitter has become a very important site for businesses today. As companies realize the power of Twitter in helping them connect with their present and potential customers, the micro-blogging service has created a strategic business position across the globe. There are already thousands of brands leveraging it as part of their social media activity, along with several others keen to use it for the first time.

However, like every coin has two sides, so does Twitter. Though it is beneficial in nature, it can also prove to be dangerous if not monitored and used effectively. Read the rest of this entry »

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Posted in Business and Social Networking/Social Media, Twitter News | Tagged: , , , , | 1 Comment »