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Posts Tagged ‘blogs’

Caution: Start Blogging Before Its Too Late

Posted by Vaibhav Kalamdani on June 19, 2009

blog-early-or-regretThe concept of blogging emerged several years back. Earlier, people were skeptical about its benefits or maybe lethargic to write posts and considered it as a waste of time. Web 2.0 was at its incubation stage and writing articles was more on a personal level basis, which means existence was largely in form of personal blogs. However, since the past few years, blogging has proved its potential and gained a strategic position in the social media world. They are now considered as an efficient tool to create a strong brand both individually and commercially.

Blogs that have been established long back are at an advantage today. The reason why I say so is because Read the rest of this entry »

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Using Corporate Blogs and Social Networks to Save Communication Costs

Posted by Vaibhav Kalamdani on May 15, 2009

blogs-and-social-networksEvery company in this world aims to cut down its costs and improve its bottom line. There are several costs that a company has to incur to perform its business, one of the most important being the communication cost. Communication costs refer to expenses made on internal and external communication. Internal communication takes place within the company, such as internal newsletters and brochures, employee engagement activities, group meetings, conferences, etc. External communication takes place outside the company with the public, consumers, local authorities, government agencies, etc.

One of the major benefits of social media is that it is open to all and is freely available. Social media applications such as social networks, blogs, video and photo sharing sites prove useful in sending across messages to any concerned person whom you wish to communicate with.

Organizations who wish to leverage social media and cut down their communication costs can take up the following two steps: Read the rest of this entry »

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Blogging Can Help You Create an Image in Your University. Seriously!

Posted by Vaibhav Kalamdani on May 14, 2009

It is a tendency amongst the youth to be popular in their university and get all the adulation from their friends. In fact, a number of students go to the extent of doing things that they think will attract others, by portraying a ‘cool’ behaviour and personality. Now- a- days, with the advent of social media and social networking, the focus is also shifting online, with several youngsters aiming to carve out a brand image amongst others from their university.

If you are one out of them and want to establish a name in your university or school or college or institute, blogging can help you realize your goal. There are few ways in which blogging can help you create a name and gain popularity within the university. Read the rest of this entry »

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Steps to Make Your Brand on Social Media

Posted by Vaibhav Kalamdani on May 7, 2009

social-media-brandFew years back, many of us would’ve never even thought of something like ‘creating an online brand image’. Earlier, self-branding was all about establishing contacts with your friends, colleagues, friends of your friends, and any other person whom you thought to be important for you – all in the offline world. However, things have become more advanced now, and you have no option left, but to leverage the power of social media to popularize your brand name worldwide.

Here is a sequence of steps that you can undertake to get yourself known on the Web: Read the rest of this entry »

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Popularizing Your Blog Without Marketing

Posted by Vaibhav Kalamdani on April 7, 2009

Making your blog known to the global Internet users is a challenging task, especially because of the large number of blogs existing today. Choose any topic, and you will find that there are several blogs already available on the same or similar subject. This makes it even trickier to carve out a name for your blog on the Web.

While we know the importance of social media in marketing your blog or rather any website, it is also important to remember that social media marketing is not the only solution. There are several things that go into the making of a blog, such as the topic of the blog, basic knowledge about the subject, ability to communicate and content creation. Read the rest of this entry »

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Tips to Get Started With a Business Blog

Posted by Vaibhav Kalamdani on April 2, 2009

The concept of social media has spread like fire across the world, and is gaining momentum day after day due to its powerful and influential nature. Besides social networks, blogs have become a must-visit destination for users to gain information on various subjects pertaining to their interest. Word-of-mouth has been faster than ever before, and several companies throughout the world are realizing the importance to get started with a blog that provides details about their brands.

However, there are still millions of companies who are skeptical about having a business blog due to fear of negative comments and/or lack of trust in blogs. Blogging is all about patience, and it needs great amount of effort to get your blog reach a commendable position in the online world. Read the rest of this entry »

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8 Basic Rules of Successful Blogging

Posted by Vaibhav Kalamdani on February 13, 2009

Capturing readers’ attention is a huge task, especially when you are one amongst millions of people across the world trying to do the same. With a number of blogs available online, you have to ensure that your blog stands out from the clutter and delivers value to your readers.

Your challenge as a blogger is to make people visit your blog again and again and speak about it to others. For this, you must keep in mind the following eight basic rules of successful blogging: Read the rest of this entry »

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Blogs – An Excellent Social Media Tool

Posted by Vaibhav Kalamdani on February 9, 2009

In this fast moving world of communication, social media plays a predominant role in engaging users across the world. Social media applications such as video sharing, social networking, online forums, social bookmarking, etc. have become increasingly popular to create and share content between people globally. However, one such application that has set the Web world on fire since the past couple of years is Web log (popularly known as blog).

Initially, blogging was confined mostly to individuals, who created personal or category-specific blogs to share their views with friends and community. However, with time, businesses realized the importance of blogs to strengthen their marketing and communication activities, the result of which we see thousands of them using it to promote themselves today. Read the rest of this entry »

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