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Posts Tagged ‘Nielsen Online’

Social Networking Up 83% in a Year, Facebook Leads the Race

Posted by Vaibhav Kalamdani on June 3, 2009

Nielsen Online released latest figures of the social networking industry, stating that the time spent on these sites jumped 83% from previous year in the U.S. While this may seem to be exciting news, the report also warns that the behavior of social networking users is erratic and can turn the tables for any popular social networking site.

Not surprisingly, Facebook led the race with about 700% increase in total time spent on the site by users. The mammoth year-on-year increase from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009 made it the top performing social networking site in the category. Long term competitor MySpace slipped back 31%, while Twitter recorded a growth of over 3700%, as it can be seen from the table below. Read the rest of this entry »

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