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Posts Tagged ‘community’

Challenge for Social Media Marketers: Adjusting to Community Conversation Dynamics

Posted by Vaibhav Kalamdani on June 29, 2011

How often do you come across Brands that speak the community’s language and tone? The basic mantra of social media marketing is to understand who your members are, what tone do they speak in, where they are from, and what is their want. Another important component to identify is what environment these members are conversing in. For example, a set of members at a seminar would react and communicate differently compared to Facebook.

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Vatican Gets Digital as Pope Rolls Out Facebook Site

Posted by Vaibhav Kalamdani on May 22, 2009

pope2youCelebrities joining social networking sites has become a common sight, but Clergymen doing the same is something that has surprised most of the people around the world. Just recently, Pope Benedict – who calls himself as a servant of the church – entered the world of technology and social networking by launching the Pope2You website that comprises of Facebook and iPhone applications.

The Vatican portal allows Facebook members to send virtual postcards featuring Benedict and his messages. Also, iPhone and iPod users can surf video and audio news regarding the Pope’s travels and speeches through an application, which would also allow them to view Catholic events globally. Read the rest of this entry »

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What Do You Think About Facebook’s New Look?

Posted by Vaibhav Kalamdani on March 24, 2009

facebook“People are very open-minded about new things – as long as they’re exactly like the old ones.” This popular quote by Charles Kettering fits well to the current issue with Facebook’s latest ‘Twitter’ like look, which went live just few days back. After creating a stir in the social media world, Facebook’s new avatar wasn’t welcomed well enough as the social networking giant had expected. Read the rest of this entry »

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Blogs – An Excellent Social Media Tool

Posted by Vaibhav Kalamdani on February 9, 2009

In this fast moving world of communication, social media plays a predominant role in engaging users across the world. Social media applications such as video sharing, social networking, online forums, social bookmarking, etc. have become increasingly popular to create and share content between people globally. However, one such application that has set the Web world on fire since the past couple of years is Web log (popularly known as blog).

Initially, blogging was confined mostly to individuals, who created personal or category-specific blogs to share their views with friends and community. However, with time, businesses realized the importance of blogs to strengthen their marketing and communication activities, the result of which we see thousands of them using it to promote themselves today. Read the rest of this entry »

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YouTube Community Members Get License to Remove Individual Video Comments

Posted by Vaibhav Kalamdani on January 27, 2009

youtube_logo2In a move to empower its community members to handle inappropriate situations, video sharing major YouTube has announced a new feature of allowing members delete their comments already made on videos posted by other users.

The announcement, which first came on YouTube’s official blog, explained that the new feature is the outcome of several user requests. The users are now hopeful that the company’s decision will help improve any unpleasant issue like harassment and bullying, and also enabling users have control over spelling errors and/or comments that may cause problems later. Read the rest of this entry »

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Useful Social Media Tips to Market Your Business

Posted by Vaibhav Kalamdani on January 1, 2009

By now, you may have come across several blogs stating that social media is the key to market your business today. But the question still largely remains unanswered as to how to leverage social media in a manner that complements your business and helps you convert prospects into clients.

While it is known that social networking and media is the buzzword in marketing today, several professionals are still not able to recognize how important role the Internet can play to strengthen their client base and build up their business profile. The reason why even some of the marketing experts tend to avoid the Internet is because they are either skeptical or do not think their brands need any online promotion. However, in the coming few years, this scenario promises to change tremendously. Read the rest of this entry »

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