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India’s Leading Mutual Fund Company “UTI” Embraces Social Media

Posted by Vaibhav Kalamdani on January 15, 2010

Unit Trust of India, popularly known as UTI, recently marked their presence on social media to engage with their consumers. The leading mutual fund company – with over 1 crore investor portfolios – has taken the digital route to promote the “Language of Investment” by addressing user queries and helping them achieve a stable financial life.

The mutual fund giant has set up official accounts on social media platforms like Facebook, Twitter and YouTube to spread its message “Kisney Sikhai India ko Investment ki Bhasha” indicating that UTI MF has taught India the Language of Investment. It conducts activities that lead people to think about investments, wealth management, smart ways to getting rich, etc. Read the rest of this entry »


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Pepsi Dumps Super Bowl for Social Media

Posted by Vaibhav Kalamdani on December 26, 2009

Those who are skeptical about social media’s popularity and ability might put their thinking caps on after reading this post. World’s renowned cola brand Pepsi has astonished the advertising industry by its latest move to ignore Super Bowl this year and instead focus on social media. For those unaware, Super Bowl is the championship game of the National Football League, and is considered as the most-watched American television broadcast.

Pepsi, in an effort to leverage social media, has opted to award grants of thousands of dollars in its “Pepsi Refresh Project”, which would be rolling out in January, 2010. As social media is all about people and communities, that’s exactly what Pepsi would be focusing on. It would allow people to visit the “Refresh Project” via several social media platforms and suggest ideas on how the brand could refresh their community. The next process involves voting, which would be carried out during February. Finally, the amount of money ($20 million) saved by not advertising through Super Bowl would be diverted to the project in form of prizes. Read the rest of this entry »

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Bharti AXA General Insurance sets on a Stress-free Journey on Social Media

Posted by Vaibhav Kalamdani on November 23, 2009

Brands that are helpful always find a special place in the consumers’ heart. As more and more companies follow the “social media” way to reach out to their customers, there are companies that are taking an extra step to make sure they create a positive impact not only on the business front, but also on the society. Bharti AXA is the latest company to join this list and use social media in a healthy way to promote its messages.

Bharti AXA General Insurance has a dedicated micro-site that focuses on providing solutions to people who are in stress. Besides, it aims at encouraging people to lead a “holistic” life by involving Mickey Mehta, India’s Holistic Health and wellness Guru, to share his health tips and secrets. Read the rest of this entry »

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Unilever Ambitious About Asian Market, Adopts Social Media

Posted by Vaibhav Kalamdani on October 31, 2009

unilever-logoLooking at the rate at which social media is growing amongst small businesses across the world, corporate giants are making sure not to be left behind in experimenting the latest marketing medium. We’ve already seen companies like Ford, General Motors, Coca Cola, Southwest Airlines, etc. embrace social media and using it effectively to create a strong online presence. Now, its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age, FMCG mogul Unilever is all set to whirl the social media wand in the Asian market.

Apparently, Asia is the biggest market for the FMCG companies to market their products, with demand escalating from fast-developing nations like China and India. Being aware of the growing competition, Unilever has decided to promote three of its popular brands, Pond’s, Lux and Comfort through social media. The aim is to target specific regions and engage users via certain social media platforms like blogs, video-sharing sites, etc. Read the rest of this entry »

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Do Users Care About Ads on Social Networking Sites?

Posted by Vaibhav Kalamdani on May 20, 2009

They say that ads must be targeted only at places where your potential costumers are available. While this statement largely holds true, there may be cases that even your potential customers would not be too keen about buying your product at one of the most crowded places in the world – the social networking sites.

Generally, users do not portray their actual behavior on social networking sites. They are often manipulative and pretentious to grab the attention of their friends or connections. Hence, you might also likely find that their behavior would be different on different social networks. Also, thinking that users would enjoy seeing your ad displayed on the site and would eventually purchase your product is more of an optimistic approach towards marketing, rather than a practical one.

Before advertising your product on a social networking site, you must ask yourself the following questions: Read the rest of this entry »

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Dubai Eyes Social Networking to Promote Tourism

Posted by Vaibhav Kalamdani on May 8, 2009

burj-al-arab-dubaiThe popularity of social networking sites is not only growing amongst individuals, but also amongst businesses and economies. Earlier, we saw how New Zealand is using social media to promote its tourism, and now here is a city that is renowned across the globe for its shopping festivals – Dubai – which will be embracing social networking in few months.

By early next year, Dubai Tourism and Commerce Marketing aims at having a presence on social networking sites like Twitter. In fact, to initiate its plans, the agency officially launched its website Read the rest of this entry »

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Popularizing Your Blog Without Marketing

Posted by Vaibhav Kalamdani on April 7, 2009

Making your blog known to the global Internet users is a challenging task, especially because of the large number of blogs existing today. Choose any topic, and you will find that there are several blogs already available on the same or similar subject. This makes it even trickier to carve out a name for your blog on the Web.

While we know the importance of social media in marketing your blog or rather any website, it is also important to remember that social media marketing is not the only solution. There are several things that go into the making of a blog, such as the topic of the blog, basic knowledge about the subject, ability to communicate and content creation. Read the rest of this entry »

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Ways to Gain Business on Social Networks

Posted by Vaibhav Kalamdani on March 23, 2009

Using social networks for business purposes is a challenging task. Though experts point out the need to leverage social networks today, identifying ways to gain business from them is still a problem for most of the companies.

In such a situation, it is best to understand the concept of social networking thoroughly and study how social networks function, both technically and socially. This is a time-taking process, but the impact can be tremendous over the longer period. In order to know how people behave on a particular social network, you got to be present there at the same time. Read the rest of this entry »

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Why Marketers Get Scared of Social Media Marketing

Posted by Vaibhav Kalamdani on February 27, 2009

The growing prominence of social media is a topic of debate across the world today. Since the past couple of years, social media has turned into a great phenomenon and is continuously gaining attention from businesses from various industries. Today, you will come across a host of brands being promoted through social media channels such as media sharing sites, social networking portals, online forums, corporate blogs, social bookmarks, etc.

However, critics point out that social media is not as effective when it comes to earning return on investment. Especially when it comes to social networks, users are not too keen to engage into trade as they use these sites purely for communication purposes. On the contrary, social media experts believe that social media is still underrated, and businesses will soon realize the tremendous potential that lies in using it as a marketing tool. Read the rest of this entry »

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Where Advertisers Go Wrong in Social Network Marketing

Posted by Vaibhav Kalamdani on February 8, 2009

Though social network marketing has become a buzzword among marketers today, there are several who complain that the conversion rate is barely anything, just about 2% or so. Displaying ads on a social network doesn’t mean that viewers are going to click and make a purchase always.

It cannot be said what conversion rate is the best when marketing is carried out through social networks. However, companies aim to achieve high brand awareness and a favourable return on investment (ROI), which differs from one company to another based on their objectives. Read the rest of this entry »

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