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Posts Tagged ‘business’

How Search Engines are Relevant to Social Media Success

Posted by Vaibhav Kalamdani on August 6, 2009

Social media is being given a lot of importance in the modern business world. Marketers from across the world are slowly becoming aware of the benefits of social media, thereby investing considerable amount of money and time to use it for marketing purposes. However, in the wake of this, most of them seem to be forgetting the significance of search engines.

Several platforms such as social networking, social bookmarking, video and photo sharing sharing, discussion forums, blogs and microblogs together form social media. Read the rest of this entry »

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Twitter can be Dangerous to your Brand … Sometimes

Posted by Vaibhav Kalamdani on July 23, 2009

twitter-logoTwitter has become a very important site for businesses today. As companies realize the power of Twitter in helping them connect with their present and potential customers, the micro-blogging service has created a strategic business position across the globe. There are already thousands of brands leveraging it as part of their social media activity, along with several others keen to use it for the first time.

However, like every coin has two sides, so does Twitter. Though it is beneficial in nature, it can also prove to be dangerous if not monitored and used effectively. Read the rest of this entry »

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Do Users Care About Ads on Social Networking Sites?

Posted by Vaibhav Kalamdani on May 20, 2009

They say that ads must be targeted only at places where your potential costumers are available. While this statement largely holds true, there may be cases that even your potential customers would not be too keen about buying your product at one of the most crowded places in the world – the social networking sites.

Generally, users do not portray their actual behavior on social networking sites. They are often manipulative and pretentious to grab the attention of their friends or connections. Hence, you might also likely find that their behavior would be different on different social networks. Also, thinking that users would enjoy seeing your ad displayed on the site and would eventually purchase your product is more of an optimistic approach towards marketing, rather than a practical one.

Before advertising your product on a social networking site, you must ask yourself the following questions: Read the rest of this entry »

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Ways to Gain Business on Social Networks

Posted by Vaibhav Kalamdani on March 23, 2009

Using social networks for business purposes is a challenging task. Though experts point out the need to leverage social networks today, identifying ways to gain business from them is still a problem for most of the companies.

In such a situation, it is best to understand the concept of social networking thoroughly and study how social networks function, both technically and socially. This is a time-taking process, but the impact can be tremendous over the longer period. In order to know how people behave on a particular social network, you got to be present there at the same time. Read the rest of this entry »

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Useful Social Media Tips to Market Your Business

Posted by Vaibhav Kalamdani on January 1, 2009

By now, you may have come across several blogs stating that social media is the key to market your business today. But the question still largely remains unanswered as to how to leverage social media in a manner that complements your business and helps you convert prospects into clients.

While it is known that social networking and media is the buzzword in marketing today, several professionals are still not able to recognize how important role the Internet can play to strengthen their client base and build up their business profile. The reason why even some of the marketing experts tend to avoid the Internet is because they are either skeptical or do not think their brands need any online promotion. However, in the coming few years, this scenario promises to change tremendously. Read the rest of this entry »

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