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Posts Tagged ‘entertainment’

How MySpace Targets Users with Free Movie Premiers

Posted by Vaibhav Kalamdani on January 23, 2009

black-curtain-screeningsWhen you want to connect with your customers, provide them an opportunity to benefit from you. This tactic is smartly played by MySpace, especially when it comes to luring users during the release time of new movies.

MySpace’s exclusive ‘Black Curtain Screenings’ is an invitation to members for getting free access to the latest movies in popular theatres across different cities, even before they get released publicly.

In order to get a chance to see the movie first, users have to add Black Curtain Screenings to their “top friends”, print out their profile and carry it to the theatre. The entries are granted on a first come first served basis. Read the rest of this entry »

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Social Media – A Big Hit with the Entertainment Industry in 2008

Posted by Vaibhav Kalamdani on January 6, 2009

Year 2008 brought gloomy days for businesses across the world with the great recession snatching away several jobs from people and shutting down operations of huge number of companies. One of the worst hit sectors was the financial sector, where even the topmost giants failed to stand tall on their feet. Companies saw tremendous cuts in traditional advertising expenses and diverting huge chunk into social media – the new form of marketing that has seen a paradigm shift in the way brands are promoted today. Certainly, one of the biggest buyers of the social media space has been the entertainment industry, which continued to swim against the mighty tides through creative and interactive approaches. Read the rest of this entry »

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