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3 Serious Marketing Lessons to Learn From UNICEF’s Hilarious Video Campaign

Posted by Vaibhav Kalamdani on December 19, 2013

Have you seen the latest campaign video by UNICEF Sweden? If not, watch it first and then read on.

The video features character representation of three of the most respected personalities – Jesus Christ, Mother Teresa and Mahatma Gandhi having dinner and complementing each other for their noble work. The twist in the video happens when an ordinary man shares his way of doing a good deed.

So here’s MARKETING LESSON # 1: SIMPLICITY IS THE BEST FORM OF CREATIVITY

That’s right! In an effort to think BIG and INNOVATIVE, most often we forget the most important word – SIMPLICITY. This video is not only creative, but simple as well. Simple here means no using high-end technology or jargons. If you watch it carefully, the ad wins on 2 elements:

1) Connecting the action of donating with good deed, which is done by good people
2) That one sentence towards the end – “I just clicked a banner”

Consumers are smart enough to understand the ad because they see banners every day and almost everywhere on the Internet, and can relate to their experience.

After releasing the above video, UNICEF further launched two follow-up videos as part of the same campaign.

MARKETING LESSON # 2: BUILD A STORY AROUND WHAT YOU ARE SELLING AND ADD SOME FUN TO IT

None of the three historical figures are connected to UNICEF. However, the connect between all of them lies in doing something good for the society, and the synergy is weaved aesthetically to create a short story and intrigue the viewer.

Thanks to the story of the ordinary person in the second video, viewers had a reason to smile. His story started off describing about his life, and then leading to the core message. Similarly, brands need to talk to people not in a hard-selling or disoriented way, but by way of telling an interesting story that leads to the core message.

MARKETING LESSON # 3: EDUCATE CONSUMERS ON WHAT’S RIGHT FOR THEM

The third and final video in the series tells people what they need to do when they come across this campaign-related banner. If a person, who has seen these videos, comes across the banner, he’ll not only recall the ad but also might click with a high possibility. Nonetheless, even if he doesn’t click on the banner, UNICEF has effectively communicated that it is here to do good and help you do good as well!

This is probably the most challenging part for any brand – educating people and telling them what’s right for them to do. One of the best ways, as depicted in this ad, is demonstrate. Demonstration helps a person better understand what is expected from him.

What do you think about this campaign by UNICEF? Are there any more marketing lessons that you would like to share?

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Why You Cannot Ignore English Language on Social Media in UAE

Posted by Vaibhav Kalamdani on December 18, 2013

From the day I planned to work in Dubai, I wanted to learn Arabic. I am sure, like me there are several who plan to learn Arabic, and some have even learnt the language.

Being in the field of marketing, we have been taught to speak the language that your customer speaks and understands. Now connecting this learning with the stats on how rapidly social media is growing in the UAE, I was startled to know the increasing popularity of different social media channels in this region. What also made me realize is that this country is flooded with Expats from different parts of Non-Arabic speaking world, mainly from Central Asia, South-East Asia, Europe, Australia and Russia.

As a person living in a new place, you are most likely to connect with communities that promote local news and brands that sell locally. Companies that market in this region do not necessarily have the locals buying their goods and services, but also a lot of expats. For example, no matter where you are from, there are very high chances that you would want to know about the promotions carried out by tech brands, restaurants, hotels, etc. And everyone wouldn’t consider learning Arabic. That’s when English language comes to the rescue.

Being the universal language, communication in English plays a key role in this region as almost everyone understands it to some extent. As per a report, English is the second most spoken language in Dubai – the most popular emirate in UAE.

So when you are chalking out your content strategy, remember that a post that’s written in Arabic may do well, but it can perform better if it’s written in English or like how some brands do it – in both the languages for Arabs as well as Non-Arabs to understand the message.

Do you think it is necessary for brands to communicate in Arabic on social media? Let me know with your comments below.

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Steps to Make Your Brand on Social Media

Posted by Vaibhav Kalamdani on May 7, 2009

social-media-brandFew years back, many of us would’ve never even thought of something like ‘creating an online brand image’. Earlier, self-branding was all about establishing contacts with your friends, colleagues, friends of your friends, and any other person whom you thought to be important for you – all in the offline world. However, things have become more advanced now, and you have no option left, but to leverage the power of social media to popularize your brand name worldwide.

Here is a sequence of steps that you can undertake to get yourself known on the Web: Read the rest of this entry »

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3 Marketing Lessons You Can Learn From Micro-blogging

Posted by Vaibhav Kalamdani on April 23, 2009

The micro-blogging fever has caught millions of people around the world today. Sites such as Twitter, Jaiku, Tumblr, Frazr, etc. have become prominent over Web not just for common Internet users but also from the business perspective. These micro-blogging sites are an excellent example of how to keep users engaged and encourage them to spend more time on the site.

With social media on a rise, the role for marketers has become more decisive to create their marketing messages. Due to social media, not only companies are tracking their consumer’s behaviour, but also the other way around. Communication has become more visible as social media is accessible to all freely. This has made the task even more challenging for the marketers.

However, the good thing that social media has done is that it has enlightened companies to learn how to connect with their customers better by creating powerful communication strategies. Especially micro-blogging sites provide useful marketing lessons that can help marketers perform better as far as their marketing messages are concerned. Read the rest of this entry »

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Twitter Popularizing Amongst Small Businesses

Posted by Vaibhav Kalamdani on March 17, 2009

twitter_logoIf you are a business running on small or medium scale, this is very important news for you! Social networking and micro-blogging site Twitter is attracting huge number of SMEs (Small and Medium Enterprises), claiming 6000 of them flocking to the site every day.

SMEs are aiming at Twitter to trim their marketing expenses and keep in touch with their clients, according to a recent survey conducted by O2. It is estimated that 700,000 small businesses are already on Twitter to promote themselves. Read the rest of this entry »

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3 Tips For Twitter Marketing

Posted by Vaibhav Kalamdani on March 2, 2009

twitter-logoIf you are on lookout for an ideal social media marketing platform, do not forget to consider the infamous micro-blogging site Twitter. Social media has become critical for marketers today, and Twitter is just an example of how companies can use it to create long term relationships with their customers.

Online communication has grown rapidly since the past few years, with more marketers leveraging it to deliver their marketing messages. Therefore, Twitter has not only capitalized on this emerging trend, but has also been instrumental in providing business opportunities to reach out to customers with constant updates about a brand. Read the rest of this entry »

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How Blog Writers Popularize Social Networks

Posted by Vaibhav Kalamdani on February 22, 2009

Currently you are reading a blog that focuses on social media and social networking. Similarly, there are millions of people like you who access news and stories about social networks regularly to know what’s hot in the market and what’s not. Today, there are thousands of blogs that cover news on social media and social networking, mainly covering the latest developments happening around popular social networks such as Facebook, MySpace, Twitter, etc.

One of the most important lessons in marketing is to be in the news as much as possible. If people discuss about your brand, more than half of your job is already done. For social networks, the good thing is that large number of blog writers post news about them each day. In short, they track their movements every second to know what they are upto, and finally report it to the general readers. Read the rest of this entry »

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Useful Social Media Tips to Market Your Business

Posted by Vaibhav Kalamdani on January 1, 2009

By now, you may have come across several blogs stating that social media is the key to market your business today. But the question still largely remains unanswered as to how to leverage social media in a manner that complements your business and helps you convert prospects into clients.

While it is known that social networking and media is the buzzword in marketing today, several professionals are still not able to recognize how important role the Internet can play to strengthen their client base and build up their business profile. The reason why even some of the marketing experts tend to avoid the Internet is because they are either skeptical or do not think their brands need any online promotion. However, in the coming few years, this scenario promises to change tremendously. Read the rest of this entry »

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