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Posts Tagged ‘social networking’

Microsoft Integrates Twitter and Facebook with Xbox Live

Posted by Vaibhav Kalamdani on June 2, 2009

xbox-twitter-facebookSoftware giant Microsoft Inc. announced recently that social networking superstars Twitter and Facebook, together with Internet radio Last.fm are coming to the Xbox 360 gaming console. The announcements were made on the eve of a major Electronic Entertainment Expo trade gathering in Los Angeles, U.S.

Social networking and Xbox Live enthusiasts have a reason to celebrate as they will be able to access their Facebook and Twitter accounts through consoles. This means, users would have another medium to stay connected with their friends; besides desktops, notebooks, and smart phones. Read the rest of this entry »

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Australia Inc. Blocks Social Networking?

Posted by Vaibhav Kalamdani on June 1, 2009

social-networking-no-entryWhether social networking sites should be accessed at workplaces or not is probably one of the hottest debate topics across the Web. Though several businesses allow their employees to ‘tweet’, ‘update’, or ‘poke’ at their friends, others are skeptical about its usage and are blocking access to sites such as Facebook and Twitter. As per the recent findings from Telstra Business and MessageLabs, Australian businesses are taking strict actions against the use of social networking sites.

Loss of productivity and increased use of bandwidth and Internet are the major concerns forcing enterprises to keep their employees away from social networking sites. In fact, a recent research by Nielsen also supports the fact that social networking is more popular than e-mailing at offices.

To understand the situation better, here are some statistics as per a review of web-usage trends of Australian small and medium firms: Read the rest of this entry »

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Online Video Rules Other Social Media Platforms in the US

Posted by Vaibhav Kalamdani on May 29, 2009

Traditional broadcasting in the US has some serious competition from online video, as per a recent data released by the Global Web Index. With more than 70% of US online users watching video clips on the Web, it is now the fastest growing media platform in history, ahead of other popular social media activities like blogging and social networking. The data, which is compiled by Lightspeed Research for social media research consultancy Trendstream, has been released from the Global Web Index ahead of the full report, which includes 16 countries in total.

The findings of the research are very interesting and provide useful insights as to how social media, and especially online video, is transforming the lives of US Web users. Read the rest of this entry »

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Google on Alert from Social Networking Sites

Posted by Vaibhav Kalamdani on May 26, 2009

google_logoAccording to you, what are social networking sites famous for? I believe majority of you would say connecting with friends, sharing photos and videos, chatting, passing time, promoting yourself and/or your service, and sharing information with your connections. And when I ask you what is Google famous for, your answer would undoubtedly be “search”. But what if you come to know that the search engine giant is concerned about its search business due to social networking sites? You would be amazed, isn’t it?

The latest comments by a Google official suggest that the company is considering social networking sites like Facebook as challengers to its search engine. Read the rest of this entry »

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Vatican Gets Digital as Pope Rolls Out Facebook Site

Posted by Vaibhav Kalamdani on May 22, 2009

pope2youCelebrities joining social networking sites has become a common sight, but Clergymen doing the same is something that has surprised most of the people around the world. Just recently, Pope Benedict – who calls himself as a servant of the church – entered the world of technology and social networking by launching the Pope2You website that comprises of Facebook and iPhone applications.

The Vatican portal allows Facebook members to send virtual postcards featuring Benedict and his messages. Also, iPhone and iPod users can surf video and audio news regarding the Pope’s travels and speeches through an application, which would also allow them to view Catholic events globally. Read the rest of this entry »

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Ibibo – Much More Than a Social Network

Posted by Vaibhav Kalamdani on May 21, 2009

ibibo_logoAt a time when majority of the upcoming social networking sites are focusing on a niche segment or industry, ibibo is one fearless player that is gaining tremendous attention in the Indian market space by offering multiple social media services. The site, which is well-known to provide platform for budding artists and talents, is an excellent example of a complete social media package.

Following are the different social media services at ibibo: Read the rest of this entry »

Posted in ibibo News | Tagged: , , , , , , , , , | 1 Comment »

Do Users Care About Ads on Social Networking Sites?

Posted by Vaibhav Kalamdani on May 20, 2009

They say that ads must be targeted only at places where your potential costumers are available. While this statement largely holds true, there may be cases that even your potential customers would not be too keen about buying your product at one of the most crowded places in the world – the social networking sites.

Generally, users do not portray their actual behavior on social networking sites. They are often manipulative and pretentious to grab the attention of their friends or connections. Hence, you might also likely find that their behavior would be different on different social networks. Also, thinking that users would enjoy seeing your ad displayed on the site and would eventually purchase your product is more of an optimistic approach towards marketing, rather than a practical one.

Before advertising your product on a social networking site, you must ask yourself the following questions: Read the rest of this entry »

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MySpace is Popular, But Are Your Friends Out There?

Posted by Vaibhav Kalamdani on May 19, 2009

myspace-vs-facebookOne of the major reasons why MySpace is losing competition to Facebook is its inability to win the hearts of the overseas audience. No doubt it is still the leading social networking site in the US today, but when it comes to the global market share, it is Facebook that enjoys a dominant position. Moreover, the latter is also getting closer and closer to MySpace and can overtake it anytime now to achieve the first position in the US market.

According to comScore, it is Facebook that ranks as the top social networking site in the majority of European countries, where a massive chunk of the online social networking audience exists. Read the rest of this entry »

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Twitter in No Hurry for Ads, Plans to Increase Staff

Posted by Vaibhav Kalamdani on May 18, 2009

twitterWhile most of the social networking firms are worried about gaining advertisements at the moment, there is one social network that is keeping its cool and focusing on building a strong foundation. Twitter, a barely 2 to 3 years old company, is still finding ways to earn money, but not considering too much about advertising at this point of time, according to a news story at Reuters.

Twitter is developing various add-on tools and services to cater to its professional set of users including businesses, in order to create a revenue stream for the company, said co-founder Biz Stone. However, he rebuffed the idea of selling ads on the site currently, in spite of the fact that ad revenue is crucial to manage a Web business while keeping services free for the users.

Besides stating that advertising is just not quite as interesting to the company, Stone mentioned few other reasons for not pursuing advertising. Read the rest of this entry »

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