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Unilever Ambitious About Asian Market, Adopts Social Media

Posted by Vaibhav Kalamdani on October 31, 2009

unilever-logoLooking at the rate at which social media is growing amongst small businesses across the world, corporate giants are making sure not to be left behind in experimenting the latest marketing medium. We’ve already seen companies like Ford, General Motors, Coca Cola, Southwest Airlines, etc. embrace social media and using it effectively to create a strong online presence. Now, its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age, FMCG mogul Unilever is all set to whirl the social media wand in the Asian market.

Apparently, Asia is the biggest market for the FMCG companies to market their products, with demand escalating from fast-developing nations like China and India. Being aware of the growing competition, Unilever has decided to promote three of its popular brands, Pond’s, Lux and Comfort through social media. The aim is to target specific regions and engage users via certain social media platforms like blogs, video-sharing sites, etc. Read the rest of this entry »

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