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Posts Tagged ‘Fanatic Fans Challenge’

Royal Challengers Bangalore Gear Up for Social Media Promotion

Posted by Vaibhav Kalamdani on September 12, 2009

RCB-logoThough social media promotions are common in countries like the US and the UK, emerging economies like India too are accelerating into the new world of marketing. Not only businesses and the entertainment industry, but also the sports industry has started taking social media seriously – particularly Cricket, which is considered as a “religion” in India by many.

The Indian Premier League (IPL), a Twenty20 version of cricket, has earned tremendous popularity in India and several other cricketing nations. The format, which currently includes eight franchises in form of teams, comprises of professional players from different International cricket teams to compete for the tournament. Though these teams invest huge amount of money in offline promotions, some have turned up to online media since the last year after realizing its potential in connecting with the Cricket fans. Read the rest of this entry »

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