Social Media and Social Networking

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Royal Challengers Bangalore Gear Up for Social Media Promotion

Posted by Vaibhav Kalamdani on September 12, 2009

RCB-logoThough social media promotions are common in countries like the US and the UK, emerging economies like India too are accelerating into the new world of marketing. Not only businesses and the entertainment industry, but also the sports industry has started taking social media seriously – particularly Cricket, which is considered as a “religion” in India by many.

The Indian Premier League (IPL), a Twenty20 version of cricket, has earned tremendous popularity in India and several other cricketing nations. The format, which currently includes eight franchises in form of teams, comprises of professional players from different International cricket teams to compete for the tournament. Though these teams invest huge amount of money in offline promotions, some have turned up to online media since the last year after realizing its potential in connecting with the Cricket fans.

The latest example of a franchise that has stepped up its efforts on the social media front is Royal Challengers Bangalore (RCB), owned by business tycoon Vijay Mallya. The runner-up team of the second season of ‘DLF IPL’ has set up a platform for interested people to become a chief blogger, chief photographer and a chief RCB fan with an aim to build its fan club. The winners of the Fanatic Fans Challenge will get an opportunity to travel with the team to Airtel Champions League.

So, where does social media come into picture? The applicants will have to collect votes and testimonials from their friends, and support RCB to run a successful campaign on social media. Higher the competency level, higher would be their chances to get on-board with the team and experience this unique opportunity presented for the first time by any team so far.


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