Social Media and Social Networking

Get Social!

How Search Engines are Relevant to Social Media Success

Posted by Vaibhav Kalamdani on August 6, 2009

Social media is being given a lot of importance in the modern business world. Marketers from across the world are slowly becoming aware of the benefits of social media, thereby investing considerable amount of money and time to use it for marketing purposes. However, in the wake of this, most of them seem to be forgetting the significance of search engines.

Several platforms such as social networking, social bookmarking, video and photo sharing sharing, discussion forums, blogs and microblogs together form social media. While there are instances when online users do not use search engines to access a social networking site like Facebook or MySpace, there are also situations where these users have to visit search engines to know about a particular service/product, public reviews, latest news or offers, etc. Moreover, users accessing social media sites via search engines account for a major part of online activity, a key fact that several businesses are not aware or tend to ignore even today.

According to Bob Pearson, ex – VP, Communities and Conversations at Dell, what people see on Google/Yahoo/MSN is the new HomePage. Put your brand in Google and see what comes up. Search engines reflect the first impression about your brand when people search for it online.

Also, with about 80% of the Internet traffic using search engines, it is quite sensible to integrate both social media and search engines to market and manage your brand online. The more you enhance your presence online, more are your chances to experience growth and sustainability in the long run.

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