Social Media and Social Networking

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Dubai Eyes Social Networking to Promote Tourism

Posted by Vaibhav Kalamdani on May 8, 2009

burj-al-arab-dubaiThe popularity of social networking sites is not only growing amongst individuals, but also amongst businesses and economies. Earlier, we saw how New Zealand is using social media to promote its tourism, and now here is a city that is renowned across the globe for its shopping festivals – Dubai – which will be embracing social networking in few months.

By early next year, Dubai Tourism and Commerce Marketing aims at having a presence on social networking sites like Twitter. In fact, to initiate its plans, the agency officially launched its website DefinitelyDubai.com at the Arabian Travel Market recently and announced its interest in promoting tourism on the Web. Interestingly, the portal which is designed to serve three sets of audiences – business travelers, residents, and tourists – had generated 6,000 visits just within 3 hours before it went public.

A lot of planning has gone into this for the tourism body to connect with residents in the country as well as international tourists through social networking sites, said Information Technology Director Suhail Buhelaiba. According to him, it’s one of the best ways to market everything with all these social groups coming together.

Dubai tourism will be using Facebook, Twitter, Digg, and video-sharing site YouTube to carry out the promotional activities. It has planned a Facebook group, a profile on Twitter to tweet information and link to social news aggregator Digg, and launch a channel ‘Definitely Dubai’ on YouTube.

So far, the UAE government has never been so involved in social online applications, confirmed Buhelaiba. At the time when social networking site Orkut was blocked in UAE by telecom providers, a top police official said that the Telecommunications Regulatory Authority contained a list of 500 terms required for it to block certain websites. He also said that local representatives of Google had discussed this list of proposed banned search words.

The tourism body is open to hear all comments from the public, even if they are bad. Whatever input the body gets, and whatever people say they like or don’t like, the body wants to hear everything, said Buhelaiba.

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3 Responses to “Dubai Eyes Social Networking to Promote Tourism”

  1. rasha said

    This was very useful! thanks!
    it is interesting to witness how some businesses and entities conduct self-driven word-of-mouth

  2. IreneVP said

    This is outstanding project to interact with. Im sure the world will be enchanted to hear news, events update social activities about Dubai. I travel very often in USA & other countries . Commit to memory since 2004 , How I give details & promote to all countries about sight seeing/visiting attraction & other opportunities in Dubai. Im sure this will be an accomodating social online applications. Wish for the victory of Definitelydubai.com. For the Dubai Tourism & Commerce .

  3. repnoman said

    “At the time when social networking site Orkut was blocked in UAE by telecom providers, a top police official said that the Telecommunications Regulatory Authority contained a list of 500 terms required for it to block certain websites. He also said that local representatives of Google had discussed this list of proposed banned search words.”
    You can more about this?

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