Social Media and Social Networking

Get Social!

Tips to Get Started With a Business Blog

Posted by Vaibhav Kalamdani on April 2, 2009

The concept of social media has spread like fire across the world, and is gaining momentum day after day due to its powerful and influential nature. Besides social networks, blogs have become a must-visit destination for users to gain information on various subjects pertaining to their interest. Word-of-mouth has been faster than ever before, and several companies throughout the world are realizing the importance to get started with a blog that provides details about their brands.

However, there are still millions of companies who are skeptical about having a business blog due to fear of negative comments and/or lack of trust in blogs. Blogging is all about patience, and it needs great amount of effort to get your blog reach a commendable position in the online world.

Often the failure arises due to lack of planning, an indefinite approach towards the topic, and lack of consistency. In case of business blogs, you need to plan your moves and your content in a way that sounds appealing to the readers, who maybe your potential customers. Planning is required in case of deciding what to post and what not to.

When you start a business blog, the key factor in making it a success is your level of interest in the topic. A lethargic and inconsistent approach will only find readers running away from your business blog. On the contrary, if you adopt a practical approach to the blog, provide regular product updates, release newsletters, provide industry news, engage in customer relations, etc., chances are that users will be encouraged to spread positive word of mouth about your brand.

As far as your business blog content is concerned, make sure you have keyword-enriched information to share with your readers. If possible, support your content with polls, discussions, interview excerpts, product instructions and tips, graphs, etc. to make a better impact on the readers. If you have a Twitter account, let people know about it! Add a link to your Twitter account on the blog and increase your follower list. All these things may sound unnecessary to you, but they are very important if you want your brand to be active amongst your customers.

Finally, do not forget to control and monitor user activity on your business blog. Keep an eye on the statistics and see whether you are able to meet your objectives. Empower the readers to converse and provide feedback to you, and act upon it without fail. Do not leave the customer queries unattended as it can backfire on your plan to build up a strong brand image. Also, keep informing your employees about what (potential) customers are expecting from the company and what needs to be done to satisfy their need or want.

With all these things in place, you would stand a great chance of gaining success in your endeavor to popularize your business blog.

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