Social Media and Social Networking

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Bebo Wears a Latino Look

Posted by Vaibhav Kalamdani on March 10, 2009

bebo-logoSocial network Bebo has decided to foray into newer markets by launching a site especially for the Latinos. AOL-owned Bebo has introduced a Latin version of its site, similar to the ones catering to users from the UK, Germany, Ireland, Poland and other international territories.

In a statement released of late, Nicole Vanderbilt, VP International at Bebo said that new market expansion is a key pillar of the company’s growth strategy, and the growing U.S-based Latino community provides huge potential to capitalize on.

Bebo’s platform enables members connect with each other and different brands established locally as well as globally. Not to forget, Bebo also introduced new lifestreaming features and Open Media Platform just recently, to enrich its users’ Web experience

What’s Special about Bebo Latino?

Bebo said that it has included several entertainment options through major brands and emerging media firms to compliment the launch of Bebo Latino. The social network has collaborated with AOL Latino and Hearst Magazines Digital Media to integrate services from both companies into Bebo’s Open Media Platform.

While AOL Latino will offer music and entertainment features, Hearst Magazines Digital Media will provide interactive services like videos, photo galleries, quizzes, polls, surveys, and other interactive elements.

Bebo’s US Latino site allows users link to their accounts established elsewhere, such as on YouTube, Twitter, MySpace, Facebook, Flickr, and other Web destinations. This differentiation strategy, therefore, comes at a crucial time when rivals Facebook and Twitter are enjoying growing popularity in the U.S and the European markets.

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