Social Media and Social Networking

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Voice Blogging Gets Attention at ibibo

Posted by Vaibhav Kalamdani on February 20, 2009

ibibo-voice-bloggingAs blogging becomes a regular activity for millions of people worldwide, there is one industry that is aiming to use it as a means of innovation – the social networking industry! After introducing voice blogging just less than a month back, ibibo is already enjoying great response from users.

Social network ibibo provides users an option to create blogs and share it with their friends. By introducing voice blogging, it now also allows users to create voice posts on their blog directly from their mobile, provided they have an existing ibibo blog and a mobile number that is linked to their account.

What is Voice Blogging?

Voice blogging simply means posting blogs through voice, wherein the voice-based posts get stored on the Web. The listener in this case must have a voice-enabled feature on his desktop along with basic audio equipment to listen to the voice post.

Recording your voice through a microphone and then uploading it on the blog is quicker than typing the content. However, it has to be ensured that the voice is clear and audible enough for the listener to comprehend the message.

If using a mobile phone, users typically need to link their mobile number with a social network or blogging service that provides voice blogging facility. At ibibo, users have to follow series of steps to activate their voice post on the blog.

The Road Ahead:

Will voice blogging be a success? It really cannot be commented on its feasibility yet, but if the idea gets developed, there is potential. It can act as a useful tool of differentiation and bring along a new trend in the market. However, there are certain challenges it might have to face to get popular:

• Educating the Users: Web sites or services providing voice blogging facility will have to educate consumers in using it. Not all are tech-friendly, which means they (users) can find difficulties in understanding how to use it. The need will have to be created to engage people in using the service.

• Search Engine Indexing: As readers generally find blogs through links and search engines, finding voice posts can be an issue. A blend of voice and text post may do the trick, but it will be interesting to see what is in store in the coming few years. For example, earlier, search engines were unable to access information generated through the Flash technology, but now things have changed. Adobe tied up with Google and Yahoo to refine Flash file format indexing. Similarly, if things are worked out in case of voice blogging, you never know what the situation would be then.

• Finding Users: Podcasting is done mainly in countries like US and UK. The concept is not so popular in developing nations today, but promises to flourish in the future. So, encouraging users to get started with voice blogging will be a difficult task initially.

• Monetization Issues: Services providing voice blogging facility will look to commercialize it in the long run, which will be a challenge in itself.

• Attracting Listeners: Issues regarding clarity of the voice and content screening will have to be looked into carefully. If people find difficulty in listening to the post, they wouldn’t take the trouble of checking it again.

Ashish Kashyap, CEO at said that the response has been great so far from its users. Ibibo has an indigenous voice platform, which allows users to call and record a blog post, which automatically gets updated.

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