Social Media and Social Networking

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How MySpace Targets Users with Free Movie Premiers

Posted by Vaibhav Kalamdani on January 23, 2009

black-curtain-screeningsWhen you want to connect with your customers, provide them an opportunity to benefit from you. This tactic is smartly played by MySpace, especially when it comes to luring users during the release time of new movies.

MySpace’s exclusive ‘Black Curtain Screenings’ is an invitation to members for getting free access to the latest movies in popular theatres across different cities, even before they get released publicly.

In order to get a chance to see the movie first, users have to add Black Curtain Screenings to their “top friends”, print out their profile and carry it to the theatre. The entries are granted on a first come first served basis.

Win-Win Situation:

With Black Curtain Screenings, users stand a great chance to view the latest anticipated movies at no cost, that too before the actual release. MySpace benefits by attracting huge number of members, who also invite their friends and promote MySpace indirectly. Positive word of mouth helps MySpace extend its popularity and retain its users.

Film makers and producers are able to use the platform successfully in engaging their audience, promote exclusive video content and collect useful feedback from different people through the community. This also gives them a scope to engage users with their movie brand and adopt creative marketing measures to create excitement around their product.

Exploring New Avenues:

slumdog_millionaireAfter gaining popularity in countries like the US, Australia, etc. MySpace is promoting its Black Curtain Screening feature in other territories as well, the latest being India. The first ever Black Curtain Screening India began with the much hyped and controversial movie Slumdog Millionaire, which was screened at a well-known theatre in Mumbai, exclusively for MySpace members. Moreover, users were also enabled to participate in innovative surprises like photo opportunities, interactive games, and so on.

MySpace members in India can now expect more movies (both Hollywood and Bollywood) before their public release, following the entertaining launch of Slumdog Millionaire.  Looking at the scope for development in India, MySpace is anticipating partnerships with other movie production houses as well to produce more such exciting occasions for entertainment lovers. The Indian film industry is hugely popular with the local audience, which means there is bright scope for MySpace to succeed with its plans in the near future.

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