Social Media and Social Networking

Get Social!

ibibo Changes Gear, Targets 10 Million Users

Posted by Vaibhav Kalamdani on January 12, 2009

ibibo1Fast growing social networking portal ‘ibibo’ is ambitious of taking its toll of users to 10 million in the subsequent two years, with current user-base resting at 3.3 million

Like any other social network, ibibo too helps people to connect with each other. However, the Unique Selling Proposition (USP) of ibibo is that it allows users upload videos of their talent and let the world know about it. Ashish Kashyap, CEO at ibibo.com said that the online company is now targeting 10 million users by 2011 compared to 3.3 million today.

Continuing with the company’s future plans, Kashyap said that ibibo is also hunting for another 100 companies on board in form of ad widgets, increasing massively from the prevailing 24.

At ibibo, users are encouraged to upload videos showcasing their skills and talent as regards to modeling, dancing or singing, where the performances are evaluated and judged by a panel. This panel is known to incorporate famous personalities from the talent industry.

As users get to upload their work and performances, only to be judged by recognized artists, it makes a lot more challenging for them (performers) to put up a good show and grab the golden opportunity to work with famous personalities. One of the biggest advantages of this is that it saves the waiting time for users, who normally have to stand in long queues to get a chance. Kashyap said those with excellent skills can further be used by panel members for future projects or assignments.

Internet market research firm comScore found that ibibo stood at the fourth place in the Indian social networking industry as of November 2008. Kashyap stated that around 60 percent of users hail from tier II and tier III cities due to the talent platform created by ibibo.

From this, it is evident that ibibo.com, which is an equal JV (joint venture) between China’s Tencent and South Africa’s Naspers, sees social networking to grow immensely in India in the coming few years. It surely is going to be an interesting battle with the likes of Orkut, Facebook, and MySpace striving hard to strengthen their service in the vast Indian market.

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