Social Media and Social Networking

Get Social!

MySpace Embraces Google to Expand Reach

Posted by Vaibhav Kalamdani on December 29, 2008

With Facebook dominating the social networking industry and spreading like wild-fire across various boundaries, MySpace has decided to tie up with search major Google and spread out its roots as well. Though being the number one player in the US, MySpace is well overtaken by rival Facebook when it comes to the global presence.

The strategy adopted by MySpace in its endeavor to strengthen the network is to make its login system and MySpaceID accordant with other Web sites willing to embrace it.

Functioning on a similar offering made by Google, MySpace is cashing on attracting more and more sites through this initiative. It believes that small-sized portals as well as blogs which have limited technical support would not mind using Google’s system ‘Friend Connect’.

MySpace had been eager to enrich its over 127 million global users’ experience of hanging out online with their social circles even while being at other Web destinations – a 7-month old effort that seems to have finally paid off with the collaboration.

This is not the first time the two giants have teamed up. About a year ago, Google and MySpace had come together to promote ‘OpenSocial’ and challenge Facebook’s warehouse of Internet-based software programs. OpenSocial includes common application programming interfaces (APIs) for online-based social applications across multiple Web sites, where developers can generate applications which access a social network’s friends and update feeds.

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