Orkut Counter-Attacking Facebook?

It was only 3 to 4 years back when Orkut was the dominating social networking site in Brazil and India. No doubt, it still maintains the lead in these two regions, however the growing popularity of Facebook has forced it to put the thinking cap on to maintain its leader’s position. Not surprisingly, Google-owned Orkut has decided to refurbish its interface and design, which would be rolled out in few days. 

Users switching to Facebook from Orkut permanently would now have a reason to stay back due to the latest developments planned by the site. To start with, the new site has fewer pages and quicker browsing to help people connect with each other through multiple activities like chatting, watching videos, browsing and searching within full friends and communities lists on the same page. Secondly, it has reorganized the most important activities on the site for easier navigation and usage with a clean, simple interface.

MySpace is Popular, But Are Your Friends Out There?

One of the major reasons why MySpace is losing competition to Facebook is its inability to win the hearts of the overseas audience. No doubt it is still the leading social networking site in the US today, but when it comes to the global market share, it is Facebook that enjoys a dominant position. Moreover, the latter is also getting closer and closer to MySpace and can overtake it anytime now to achieve the first position in the US market.

According to comScore, it is Facebook that ranks as the top social networking site in the majority of European countries, where a massive chunk of the online social networking audience exists.

Facebook Adapts to the Indian Culture

Look out Orkut, you have a tough competitor out there – Facebook! The social networking giant, which is hugely popular in the US and Europe, is now spreading rapidly across the emerging economies. India – a hot market for social networking – is proving to be a great potential for Facebook to expand its over 200 million subscriber base even further.

To make its position strong in the Indian social networking market, Facebook has announced an Indian interface which will help local users to connect with their friends in 6 different languages – Hindi, Punjabi, Tamil, Malayalam, Telugu and Bengali.

10 Popular Social Media Tools Owned By Google

We all know that Google leads the search engine market since a very long time. It’s market share is unmatched and is way beyond other search engine players’ like Yahoo, MSN, Ask.com, etc. However, not many of us know that Google is also in a very strong position in the social media world.  It has various social media tools and applications that are used by millions all over the world today.

Following is a comprehensive list of all the popular social media tools owned by Google:

Sony Embraces Social Media

Japanese firm Sony, one of the world’s leading manufacturers of consumer electronics has embraced social media to market its latest innovation – the pocket style PC. With Sony Vaio P, Sony’s expansion into the relatively young notebook computer market is greatly being noticed across international boundaries already.

As part of its marketing initiative, Sony is using social media applications to spread awareness about its latest product for the global audience. It has adopted an integrated marketing approach, using traditional media as well as the contemporary social media to publicize its brand.

India – Hot Market for Social Networking

It is really interesting to see how social networks have changed users’ perception and habits towards online communication. It all started with small communities, which slowly and steadily expanded over a period of years and ballooned into a full-fledged global interaction space for people to get connected to each other.

Just like American and European markets have shown a healthy response towards this growing trend, Asian markets have come out as a surprise package, generating one of the greatest demands for social networking industry.