They say change is the only thing that is constant. While year 2009 has been fabulous for Facebook as it became the leading social network worldwide, MySpace has struggled to sustain its strong position that it enjoyed last year. The US market has embraced Facebook and distanced from MySpace ever since the former gained acceptance and adulation from the global social networking audience.
The Mark Zuckerberg-owned company grabbed a 59% market share in US according to online research firm Hitwise. On the contrary, MySpace managed to grab only 30% of the visits in September this year. If you still think that 30% is not bad, you are bound to get shocked after comparing MySpace’s performance during the same period last year. Read the rest of this entry »
Collaboration is the need of the hour to grow and sustain, and MySpace is doing exactly that. The social networking site has partnered with telecom major Vodafone to launch The Music Studio – an eight month campaign targeted towards music aficionados. The strategic partnership is a result of Vodafone’s ambition to strengthen its connection with the music industry and MySpace’s aim to enhance the experience of its users.
News about MySpace pruning a third of its workforce has spread like fire over the Web. The News Corp. owned social networking site is handing over pink slips to 400 people in a bid to restructure the company and revive innovation. The growing competition from Facebook and other rivals clearly seems to be getting on MySpace – the once leading social networking site in US – now dethroned by Mark Zuckerberg’s Facebook.
Hoping to build its brand in the Indian social networking market, MySpace is geared up to take the offline route by launching ‘Secret Shows’ in India – a platform for upcoming talented musicians. It will also roll out a music portal called ‘Music Central’ that will stream music content from regional and independent artists together with Bollywood music.
One of the major reasons why MySpace is losing competition to Facebook is its inability to win the hearts of the overseas audience. No doubt it is still the leading social networking site in the US today, but when it comes to the global market share, it is Facebook that enjoys a dominant position. Moreover, the latter is also getting closer and closer to MySpace and can overtake it anytime now to achieve the first position in the US market.
The extent to which mobile phones are used today has increased enormously over the last few years. People have moved beyond the traditional communication uses of the mobile phone and now use it for various other reasons like playing games, messaging, banking, and social networking. Hence, it is not surprising that social networks are investing in mobile social networking and considering it to be the future.
With citizen journalism becoming a popular activity over Web (thanks to social media), MySpace invited its users to be a part of the activity by becoming volunteer ‘uReporters’. All that the users would need to do is supply news, images or videos that can be used at MySpace and Fox News Channel, a subsidiary of News Corp.
Finding local business directories just got easier! Social network MySpace is localizing with small-business directories that features content generated by users. To get started, it has collaborated with Citysearch to introduce MySpace Local in private beta, which will provide several benefits to MySpace users based in the US.
Get ready to witness a very interesting change on your Facebook profile. The premier social network is all set to introduce certain features which will help users share information better. With an enhanced look to its homepage, Facebook will provide members real-time updates from their friends and also allow them to interact easier and faster.