E-mail and Social Networking Rule Mobile Internet

As per a recent poll conducted in the UK, it was found that 52% of wireless device users consider e-mail and social networking as the most popular activities on mobile Web. The mobile Internet usage research, which was carried out by Webcredible, included  1,132 online users between February and April this year. It was aimed at knowing what activities were performed the most, besides the traditional activities like messaging and calling.

The study revealed that 39% of the users used mobile Internet for email purposes, while 16% engaged in social networking. This means e-mailing is the most popular activity, followed by social networking.

O2 Embraces Bebo Open Mobile

With Bebo announcing its plan to join the mobile social networking bandwagon just recently, O2 has pounced upon the opportunity to make the most of Bebo Open Mobile, an initiative that was launched by the social networking site just over a week ago. This move makes O2 the first ever UK mobile operator to embrace the Bebo Open Mobile technology.

Designed exclusively for mobile service providers, handset makers and mobile software developers, Bebo Open Mobile offers a set of tools to its partners for delivering Bebo social networking experience to mobile users. This means O2 can now enjoy access to the program’s mobile Web, messaging and media equipments to provide exclusive mobile content to its subscribers.

Mobile Internet Hugely Benefiting From Mobile Social Networking in Europe

According to comScore, a global Internet information provider, social networking is playing a vital role in attracting new users to the mobile Web. As the global audience gets more and more engrossed in the digital world, social networks are bringing about a great change in the way mobile service providers and businesses are functioning today.  In November last year, 34% of mobile device users in Western Europe who visited social networks accessed social media exclusive of all other mobile Internet content.