How Search Engines are Relevant to Social Media Success

Social media is being given a lot of importance in the modern business world. Marketers from across the world are slowly becoming aware of the benefits of social media, thereby investing considerable amount of money and time to use it for marketing purposes. However, in the wake of this, most of them seem to be forgetting the significance of search engines.

Several platforms such as social networking, social bookmarking, video and photo sharing sharing, discussion forums, blogs and microblogs together form social media.

Google on Alert from Social Networking Sites

According to you, what are social networking sites famous for? I believe majority of you would say connecting with friends, sharing photos and videos, chatting, passing time, promoting yourself and/or your service, and sharing information with your connections. And when I ask you what is Google famous for, your answer would undoubtedly be “search”. But what if you come to know that the search engine giant is concerned about its search business due to social networking sites? You would be amazed, isn’t it?

The latest comments by a Google official suggest that the company is considering social networking sites like Facebook as challengers to its search engine.

10 Popular Social Media Tools Owned By Google

We all know that Google leads the search engine market since a very long time. It’s market share is unmatched and is way beyond other search engine players’ like Yahoo, MSN, Ask.com, etc. However, not many of us know that Google is also in a very strong position in the social media world.  It has various social media tools and applications that are used by millions all over the world today.

Following is a comprehensive list of all the popular social media tools owned by Google:

YouTube and Google Maps Work on Home, an Environment-Based Film

As we witness growing concerns for our planet due to the cruel onslaught of human on the environment, global search engine leader Google has decided to take the initiative and spread awareness about its dangerous consequences. The search company is all set to share a new environmental film project between YouTube and Google Maps, two of the most renowned products of Google. The aim is to make people understand the state of our planet by airing a full-length film ‘Home’ on its video-sharing site YouTube.

The exclusive 90 minute film ‘Home’ by Luc Besson and Yann-Arthus Betrand will be available in four different languages – English, French, German and Spanish beginning June 5, the World Environment Day.

Google Interested to Acquire Twitter

Until few years back, getting into the social networking business might have been easy. But today, with the likes of Facebook, MySpace, Orkut, Friendster, etc. it is extremely difficult to start one right from scratch. Probably, this is one of the reasons why search leader Google is eyeing Twitter, a rapidly growing micro-blogging and social networking site.

According to reports, acquiring Twitter will strengthen Google’s ability to expand its advertising and social networking platform. The buyout deal, which will include millions of dollars, will help Google add another business vertical that will cater to the social networking needs of its users, and assist advertisers to better their reach.

Reportedly, Twitter turned down Facebook’s offer worth half a billion dollar, which was made up of Facebook’s stock in November last year. On the other hand, as per a recent valuation, Google’s offer pegged at $250-million-plus that included cash/public stock according to rumors.

Yahoo Eyes Social Networking Business

Don’t be surprised if you see another company entering the social networking arena; this time a giant online media company – Yahoo! Carol Bartz, CEO at Yahoo Inc. said that social networking sites are a key area of interest for the company. This is amidst Yahoo’s on-going effort to compete with Google and capture a larger search engine market share.

Talking about Yahoo’s intention to enter the social networking business, Bartz said that the firm might aim to collaborate with already existing social networking companies instead of adding a new product line in this segment.

MySpace Embraces Google to Expand Reach

With Facebook dominating the social networking industry and spreading like wild-fire across various boundaries, MySpace has decided to tie up with search major Google and spread out its roots as well. Though being the number one player in the US, MySpace is well overtaken by rival Facebook when it comes to the global presence.

The strategy adopted by MySpace in its endeavor to strengthen the network is to make its login system and MySpaceID accordant with other Web sites willing to embrace it.