LinkedIn Confronts Recession, Emerges Winner

The global meltdown has rattled many companies already, and is continuing its juggernaut even today. However, there are also examples of companies who have withstood the mighty force of recession and managed to make profits. One such example is the popular professional networking site ‘LinkedIn’.

At the time when Lehman Brothers was undergoing bankruptcy proceedings, the activity from its employees and ex-workers on LinkedIn increased 315 percent from August to September last year

Digg Feels the Pressure, Slashes Staff

Social news site Digg is facing a tough time as increased competition is hitting its bottom-line hard, thereby leading to forced employee reduction. The California-based firm plans to trim its 75-member staff by around 10% as profits are difficult to come by for the company.

Digg founder and CEO Jay Adelson said that the company is aiming at profits this year, due to which it is going the “conservative” way. Being more conservative means Digg will adopt proactive measures to manage its costs, which includes downsizing of staff in areas that are less core to the company’s objective this year.

New Zealand Tourism Seeks Help From Social Networking

Marketing is all about using correct media channels to deliver specific message(s) to the correct set of audience in the most cost effective manner. Speed and accuracy determine the success rate of the marketing campaign, a need that has attracted the New Zealand tourism towards social network sites to communicate their latest marketing campaign.

As part of the strategy, a mobile recording studio is doing rounds within the country to capture visitor’s stories and upload them over the Internet.