Online Video Rules Other Social Media Platforms in the US

Traditional broadcasting in the US has some serious competition from online video, as per a recent data released by the Global Web Index. With more than 70% of US online users watching video clips on the Web, it is now the fastest growing media platform in history, ahead of other popular social media activities like blogging and social networking. The data, which is compiled by Lightspeed Research for social media research consultancy Trendstream, has been released from the Global Web Index ahead of the full report, which includes 16 countries in total.

The findings of the research are very interesting and provide useful insights as to how social media, and especially online video, is transforming the lives of US Web users.

E-mail and Social Networking Rule Mobile Internet

As per a recent poll conducted in the UK, it was found that 52% of wireless device users consider e-mail and social networking as the most popular activities on mobile Web. The mobile Internet usage research, which was carried out by Webcredible, included  1,132 online users between February and April this year. It was aimed at knowing what activities were performed the most, besides the traditional activities like messaging and calling.

The study revealed that 39% of the users used mobile Internet for email purposes, while 16% engaged in social networking. This means e-mailing is the most popular activity, followed by social networking.

Users Prefer Social Networks over E-mail

Until now, checking e-mails was one of the most regular activities on the Web. But the recent study conducted by Nielsen Online has revealed some startling results in favour of social networking and blogs. According to the research firm, ‘member communities’ are accessed by 67 percent of the online audience, becoming the fourth most popular Web category, behind search, portals and PC software, and ahead of personal e-mail.

John Burbank, CEO at Nielsen Online believes that social networking has become a fundamental part of the global online experience. The results, which are based on December 2008 data, suggest that social networking has become a more convenient way of keeping in touch than email.

Bebo Steps Up its Social Networking Efforts with ‘Social Inbox’

As ‘social networking’ continues to buzz around each and every corner of the world at a faster pace, social networks are left with no option but to innovate their offerings and sustain their position in the ever-increasing social networking space. One such example is Bebo, one of the largest networking sites in the Internet world today.

The newly released Bebo ‘Social Inbox’ integrates e-mail along with social networking and media recommendations into a single interface, a one-stop shop that promises to make things easier and faster for its users.