Bollywood Celebs Become a Victim of Twitter

Businesses, average citizens, Hollywood superstars, sportsmen, and now Bollywood celebrities; the Twitter phenomenon is experiencing rapid growth amongst the top-notch personalities across the world. It has just been over a month, and Priyanka Chopra – a prominent celebrity from the Indian film industry – has become the latest sensation on Twitter.

With over 22,000 followers already, Priyanka Chopra has managed to use the micro-bogging site effectively to stay connected to her fans and friends, which include Mallika Sherawat and Gul Panag (also famous actresses from the Indian film industry).

How Users Tried to Popularize Jeff Hardy on Twitter

Twitter is considered as one of the most important social media sites today. Its use has been different for different user categories like individuals, businesses, celebrities, etc. Moreover, what has been surprising is the manner in which Twitter is used for promotional purposes.

For those who use Twitter, you would have come across ‘Trending Topics’ section at the right hand side of the site once you log in to your account. This section displays the most popular topics discussed by the ‘Twitterers’. The benefit of this is that the topic appears in front of millions of Twitteres all across the world. One such topic that was intentionally trying to be pushed lately was WWE star ‘Jeff Hardy’.

Twitter can be Dangerous to your Brand … Sometimes

Twitter has become a very important site for businesses today. As companies realize the power of Twitter in helping them connect with their present and potential customers, the micro-blogging service has created a strategic business position across the globe. There are already thousands of brands leveraging it as part of their social media activity, along with several others keen to use it for the first time.

However, like every coin has two sides, so does Twitter. Though it is beneficial in nature, it can also prove to be dangerous if not monitored and used effectively.

Twitter Records Fastest Growth in the UK

According to the latest figures released by Internet statistics firm Hitwise, Twitter has recorded a phenomenal growth in the UK. The micro-blogging site has popularized amongst the UK masses to such an extent that it attracted traffic 22-fold in just a year, being the fastest amongst all other sites.

With an increasing number of celebrities and top-notch personalities becoming members of Twitter since the last year, the site has gained tremendous media exposure. This exposure has helped it amass a number of new users and jump from its 969th position in 2008 to 38th in the UK today for generating traffic. In terms of popularity, Twitter grabbed the 5th position, as against 84th last year.

Twitter – Broadcast Yourself?

After reading this title, you are probably wondering that YouTube shed off its tagline and passed it on to Twitter, aren’t you? However, this is not the case. YouTube, the media-sharing site, is the most popular broadcasting mediums in the social media world today. But the rapidly growing micro-blogging site Twitter can also be an example of a broadcasting medium for people who use it in that way, instead of using it as a social networking site.

The population at Twitter can be segregated into different categories:

Microsoft Integrates Twitter and Facebook with Xbox Live

Software giant Microsoft Inc. announced recently that social networking superstars Twitter and Facebook, together with Internet radio Last.fm are coming to the Xbox 360 gaming console. The announcements were made on the eve of a major Electronic Entertainment Expo trade gathering in Los Angeles, U.S.

Social networking and Xbox Live enthusiasts have a reason to celebrate as they will be able to access their Facebook and Twitter accounts through consoles. This means, users would have another medium to stay connected with their friends; besides desktops, notebooks, and smart phones.

Twitter in No Hurry for Ads, Plans to Increase Staff

While most of the social networking firms are worried about gaining advertisements at the moment, there is one social network that is keeping its cool and focusing on building a strong foundation. Twitter, a barely 2 to 3 years old company, is still finding ways to earn money, but not considering too much about advertising at this point of time, according to a news story at Reuters.

Twitter is developing various add-on tools and services to cater to its professional set of users including businesses, in order to create a revenue stream for the company, said co-founder Biz Stone. However, he rebuffed the idea of selling ads on the site currently, in spite of the fact that ad revenue is crucial to manage a Web business while keeping services free for the users.

Besides stating that advertising is just not quite as interesting to the company, Stone mentioned few other reasons for not pursuing advertising.

Woah! Twitter Grows 3000% in a Year

Achieving landmarks seems to have become a routine for major social networking sites these days. Just few days back, Facebook crossed the 200-million-users mark and extended its lead from arch-rival MySpace. And now, it is Twitter that has entered the arena and doing exceedingly well in just a short span of time. The micro-blogging and social networking site has accumulated a staggering 17 million U.S. visitors in April and grown 3000% compared to a year ago. That’s indeed massive!

What led to the increasing popularity of Twitter is the tremendous exposure it received through media, bloggers around the world, and of course the presence of top-notch celebrities on the site.

Google Interested to Acquire Twitter

Until few years back, getting into the social networking business might have been easy. But today, with the likes of Facebook, MySpace, Orkut, Friendster, etc. it is extremely difficult to start one right from scratch. Probably, this is one of the reasons why search leader Google is eyeing Twitter, a rapidly growing micro-blogging and social networking site.

According to reports, acquiring Twitter will strengthen Google’s ability to expand its advertising and social networking platform. The buyout deal, which will include millions of dollars, will help Google add another business vertical that will cater to the social networking needs of its users, and assist advertisers to better their reach.

Reportedly, Twitter turned down Facebook’s offer worth half a billion dollar, which was made up of Facebook’s stock in November last year. On the other hand, as per a recent valuation, Google’s offer pegged at $250-million-plus that included cash/public stock according to rumors.

Twitter Popularizing Amongst Small Businesses

If you are a business running on small or medium scale, this is very important news for you! Social networking and micro-blogging site Twitter is attracting huge number of SMEs (Small and Medium Enterprises), claiming 6000 of them flocking to the site every day.

SMEs are aiming at Twitter to trim their marketing expenses and keep in touch with their clients, according to a recent survey conducted by O2. It is estimated that 700,000 small businesses are already on Twitter to promote themselves.