How Search Engines are Relevant to Social Media Success

Social media is being given a lot of importance in the modern business world. Marketers from across the world are slowly becoming aware of the benefits of social media, thereby investing considerable amount of money and time to use it for marketing purposes. However, in the wake of this, most of them seem to be forgetting the significance of search engines.

Several platforms such as social networking, social bookmarking, video and photo sharing sharing, discussion forums, blogs and microblogs together form social media.

Fans Pay Tribute To Michael Jackson Through Social Media

In what can be termed as one of the greatest shocks of all time, Michael Jackson (popularly known as the ‘King of Pop’) passed away leaving behind millions of fans mourning over his death. The legend, who stepped into the music industry at a tender age of 11, went on to become probably the greatest ever pop-star in the world. His albums ‘Thriller’, ‘Bad’ and ‘Dangerous’ are considered as the world’s best-selling records even today.

The news of Michael Jackson’s death spread like fire in the social media world as well. Popular site Wikipedia was updated immediately with entire details, millions of Twitter users ‘tweeted’ all through the day to share their feelings and love, and users flocked over YouTube to post comments on his music videos. Also, you will find separate pages on Facebook, with thousands of fans paying tribute to their favourite star, making it the biggest tribute ever on Facebook.

Concerns Over Army Using Social Networking Sites

We all know how social networking has transformed our lives since the past few years. People across the world use it to share updates, pictures, videos and personal information with their friends and family. However, like every coin has two sides, social networking has a major drawback of leaking confidential information if not used carefully. Concerned about this issue, the Indian Army recently handed over a circular asking its personnel to beware from uploading such content on social networking sites like Orkut and Facebook.

To avoid putting the national security in danger, the Army has asked all the units across the country to remove work-related information such as place of posting, ranks, etc. from their profiles, if already posted. According to the Army’s estimation, about 35,000 of its total 1.1 million soldiers are active internet users.

Social Networking Sites – Virtual Real Estates

The global recession has created problems for a number of people to acquire a land- property or a home.  In fact land properties across the world are experiencing inflated rates, adding to the buyers’ woes. However, social networking sites are inviting worldwide users to invest in their site and find a virtual property to live in. Here, the investment is not in terms of money, but time. No wonder there is such an explosion in the usage of social networking sites since the last couple of years or so.

Finding a virtual property (i.e. becoming a member of a social networking site) is not a difficult task. There are plenty of options available for the users such as Facebook, MySpace, Bebo, Orkut, Friendster, Twitter, LinkedIn, amongst host of others. Quite amazingly, most of these online properties are competing amongst themselves to attract more number of users, and eventually more number of advertisers.

Steps to Make Your Brand on Social Media

Few years back, many of us would’ve never even thought of something like ‘creating an online brand image’. Earlier, self-branding was all about establishing contacts with your friends, colleagues, friends of your friends, and any other person whom you thought to be important for you – all in the offline world. However, things have become more advanced now, and you have no option left, but to leverage the power of social media to popularize your brand name worldwide.

Here is a sequence of steps that you can undertake to get yourself known on the Web:

Top 10 Comparisons Between Life Before and After Social Networking

Social networking has become a phenomenon today, and most of us can’t even think about living without it. However, the same feeling wasn’t about 4 years back when social networking sites like Facebook, MySpace, Orkut, etc. were evolving and slowly picking up pace over the Web.

This article reflects top 10 comparisons between life before and after social networking to understand how we have become the slaves of this growing trend.

10 Popular Social Media Tools Owned By Google

We all know that Google leads the search engine market since a very long time. It’s market share is unmatched and is way beyond other search engine players’ like Yahoo, MSN, Ask.com, etc. However, not many of us know that Google is also in a very strong position in the social media world.  It has various social media tools and applications that are used by millions all over the world today.

Following is a comprehensive list of all the popular social media tools owned by Google:

Celebrities and Social Networking

Since the last couple of years, the popularity of social networking sites like MySpace, Facebook, and more recently Twitter has attracted not only common users, but also celebrities from across the world. Not surprisingly, as soon as a celeb becomes a member of any particular social networking site, the popularity of that site shoots up by being in news throughout the Web. One such example is that of Oprah Winfrey, who recently became a member of Twitter, a fast-growing micro-blogging and social networking site.

Looking at the rapid growth of user-base on social networking sites, it is interesting to see personalities from the entertainment as well as sports industry joining them and becoming a part of the site. Celebrities who used to prefer staying away from the media and paparazzi are now exposed to the entire world, at their very own choice. Probably, this is a smart choice because of the following three reasons:

How to Beat the Social Networking Addiction!

Today, one of the most difficult things for majority of us is to spend a day without logging in to a social networking site. Everyday, most (if not all) of us access atleast one social network to know what our friends are upto, or to let people know about what’s happening in our life. Slowly and steadily, this process becomes repetitive, eventually turning out to be an addiction, isn’t it?

I have come across many people who spend a lot of time using various applications that sometimes provide absolutely “nonsense” results. Secondly, when you actually see your friends’ activity on the site, you realize that most of the updates take place in regular intervals within a day. This shows that people log in multiple times on a social network in a single day to pass their time, doing nothing productive.

With the rise in time spent on social networking sites, we can clearly see two major transformations taking place:

Test Whether You Are a Social Networking Addict

Are you a social networking addict? If yes, don’t worry. You are not alone! You are just one of the millions of people who can’t live without social networks today. We all know how important it is to build communities, network with people, engage in online entertainment, promote ourselves, express our thoughts, and build professional contacts, in today’s communication era. But, are we getting too much into it? Is this really an addiction?

To know whether you are addicted to social networking, consider the following situations. If your answer is ‘Yes’ to at least 4 of these seven situations, you have been probably bitten very hard by the social networking bug: