Social Media Opportunities for the Direct-to-Home Industry
Posted by Vaibhav Kalamdani on May 21, 2010
Not so long ago, social media was a hot-spot for companies belonging to the hospitality, travel & tourism and the financial services industry. But now that the time spent by average users on the social media sites has increased significantly, we have several companies from other industries stepping on the gas and rolling out their official platforms on popular sites like Facebook, Twitter, YouTube, etc.
Just recently, Videocon d2h, a popular Direct-to-Home (DTH) service provider in India, launched its official account on Facebook, Twitter and Orkut to engage with users. As the brand is quickly catching up in the Indian market, going social is probably the best way it can further build relationships with the users by addressing their queries, interacting with them, launching campaigns and educating them about their products & services. The response so far that it has generated is tremendous with active user participation and constant brand engagement.
Following are some snapshots of how Videocon d2h is actively addressing user queries and building relationships with its consumers on Facebook.
While the DTH market is large and is entertainment – oriented, brands certainly have tremendous scope on the social media platform to convert users into ultimate consumers and communicate with the existing ones. There lies an opportunity to use the medium as an effective CRM platform by regularly monitoring the brand across the Web and adding another touch-point for Customer Care Support.
Jo Gatford said
Great point. I think this is a massive part of the success of social media marketing – it brings the companies back down to earth and increases trust by actually showing their customers they are human beings and not neverending automated reply networks… It’s giving massive corporations the feel of a friendly local business!