Bharti AXA General Insurance sets on a Stress-free Journey on Social Media

Brands that are helpful always find a special place in the consumers’ heart. As more and more companies follow the “social media” way to reach out to their customers, there are companies that are taking an extra step to make sure they create a positive impact not only on the business front, but also on the society. Bharti AXA is the latest company to join this list and use social media in a healthy way to promote its messages.

Bharti AXA General Insurance has a dedicated micro-site that focuses on providing solutions to people who are in stress. Besides, it aims at encouraging people to lead a “holistic” life by involving Mickey Mehta, India’s Holistic Health and wellness Guru, to share his health tips and secrets.

Orkut Counter-Attacking Facebook?

It was only 3 to 4 years back when Orkut was the dominating social networking site in Brazil and India. No doubt, it still maintains the lead in these two regions, however the growing popularity of Facebook has forced it to put the thinking cap on to maintain its leader’s position. Not surprisingly, Google-owned Orkut has decided to refurbish its interface and design, which would be rolled out in few days. 

Users switching to Facebook from Orkut permanently would now have a reason to stay back due to the latest developments planned by the site. To start with, the new site has fewer pages and quicker browsing to help people connect with each other through multiple activities like chatting, watching videos, browsing and searching within full friends and communities lists on the same page. Secondly, it has reorganized the most important activities on the site for easier navigation and usage with a clean, simple interface.