Looking at the rate at which social media is growing amongst small businesses across the world, corporate giants are making sure not to be left behind in experimenting the latest marketing medium. We’ve already seen companies like Ford, General Motors, Coca Cola, Southwest Airlines, etc. embrace social media and using it effectively to create a strong online presence. Now, its time for FMCG (Fast Moving Consumer Goods) companies to set the gear high and ride its benefits! According to Advertising Age, FMCG mogul Unilever is all set to whirl the social media wand in the Asian market.
Apparently, Asia is the biggest market for the FMCG companies to market their products, with demand escalating from fast-developing nations like China and India. Being aware of the growing competition, Unilever has decided to promote three of its popular brands, Pond’s, Lux and Comfort through social media. The aim is to target specific regions and engage users via certain social media platforms like blogs, video-sharing sites, etc. Read the rest of this entry »
They say change is the only thing that is constant. While year 2009 has been fabulous for Facebook as it became the leading social network worldwide, MySpace has struggled to sustain its strong position that it enjoyed last year. The US market has embraced Facebook and distanced from MySpace ever since the former gained acceptance and adulation from the global social networking audience.