How to Get Started With Twitter Header Image

Twitter becomes more visual! That’s right! The micro-blogging site now allows you to have a header image, just like how you have your Facebook cover photo. Here’s how you can get started and have your own header image if you use Twitter via web:

Step 1: Login to your Twitter account and visit https://twitter.com/settings/design

Step 2: Scroll down and you will find “Customize your own” section

Step 3: Click on “Change Header”. Make sure that the image is at least 1252 pixels wide and 626 pixels in height. The maximum file size required is 5MB.

Step 4: Click ‘Save’

Step 5: Click on “Me” on the top menu bar to see your header image

The header image places itself behind your profile picture and bio.

So, set your header image now and share your views about this new feature in the comment below.

Challenge for Social Media Marketers: Adjusting to Community Conversation Dynamics

How often do you come across Brands that speak the community’s language and tone? The basic mantra of social media marketing is to understand who your members are, what tone do they speak in, where they are from, and what is their want. Another important component to identify is what environment these members are conversing in. For example, a set of members at a seminar would react and communicate differently compared to Facebook.

Facebook’s Loss is MillatFacebook’s Gain

Since the last few days, Facebook is experiencing tremendous pressure from certain regions across the world. Not only this, the social networking powerhouse has also been put to test because of the privacy issues, leading to agitation amongst some users who have already threatened to quit the site on May 31st this year.

Social Media Opportunities for the Direct-to-Home Industry

Not so long ago, social media was a hot-spot for companies belonging to the hospitality, travel & tourism and the financial services industry. But now that the time spent by average users on the social media sites has increased significantly, we have several companies from other industries stepping on the gas and rolling out their official platforms on popular sites like Facebook, Twitter, YouTube, etc.

Facebook Application “Zoo World” Supports Haiti Cause

The recent catastrophe that took place in Haiti shocked the entire world. The region not only witnessed a mammoth earthquake, but also saw thousands of its people becoming a victim. Though we cannot blame the nature, nor can we bring back the lives of people, all that we can do is support the families of those dead, provide relief to the ones saved and give our condolences to them.

However, with social media empowering users to voice out their opinions on a large scale, there are certain initiatives that play key role in encouraging people take a step ahead. A popular application on Facebook “Zoo World” has found out a unique – or rather enticing way – to encourage people contribute to the Haiti relief campaign.

India’s Leading Mutual Fund Company “UTI” Embraces Social Media

Unit Trust of India, popularly known as UTI, recently marked their presence on social media to engage with their consumers. The leading mutual fund company – with over 1 crore investor portfolios – has taken the digital route to promote the “Language of Investment” by addressing user queries and helping them achieve a stable financial life.

The mutual fund giant has set up official accounts on social media platforms like Facebook, Twitter and YouTube to spread its message “Kisney Sikhai India ko Investment ki Bhasha” indicating that UTI MF has taught India the Language of Investment. It conducts activities that lead people to think about investments, wealth management, smart ways to getting rich, etc.

In Demand: Social Networking On The Move

You are at a party and wish to upload all the fun on Facebook for everyone to see it. What do you do? Wait for the party to get over, come back home and upload the pics on the computer, eventually uploading it on your profile? Nah! Who has so much time, especially in this fast-moving impatient world? This gave rise to mobile social networking that is fast catching up in developing economies like India and China.

Today, one of the biggest drivers for sales of mobile phones is social networking. Millions of units are sold across the world to users who are social networking addicts. Also, the number is only expected to rise in the coming years as the propensity to spend amongst the users increases. In fact, according to eMarketer, the number of mobile social networking users will grow to 607.5 million globally by 2013, representing 43% of mobile web users worldwide. It also estimates that 13.3% of global mobile users will access social media sites by 2014.

Pepsi Dumps Super Bowl for Social Media

Those who are skeptical about social media’s popularity and ability might put their thinking caps on after reading this post. World’s renowned cola brand Pepsi has astonished the advertising industry by its latest move to ignore Super Bowl this year and instead focus on social media. For those unaware, Super Bowl is the championship game of the National Football League, and is considered as the most-watched American television broadcast.

Pepsi, in an effort to leverage social media, has opted to award grants of thousands of dollars in its “Pepsi Refresh Project”, which would be rolling out in January, 2010. As social media is all about people and communities, that’s exactly what Pepsi would be focusing on. It would allow people to visit the “Refresh Project” via several social media platforms and suggest ideas on how the brand could refresh their community. The next process involves voting, which would be carried out during February. Finally, the amount of money ($20 million) saved by not advertising through Super Bowl would be diverted to the project in form of prizes.

Bharti AXA General Insurance sets on a Stress-free Journey on Social Media

Brands that are helpful always find a special place in the consumers’ heart. As more and more companies follow the “social media” way to reach out to their customers, there are companies that are taking an extra step to make sure they create a positive impact not only on the business front, but also on the society. Bharti AXA is the latest company to join this list and use social media in a healthy way to promote its messages.

Bharti AXA General Insurance has a dedicated micro-site that focuses on providing solutions to people who are in stress. Besides, it aims at encouraging people to lead a “holistic” life by involving Mickey Mehta, India’s Holistic Health and wellness Guru, to share his health tips and secrets.

Orkut Counter-Attacking Facebook?

It was only 3 to 4 years back when Orkut was the dominating social networking site in Brazil and India. No doubt, it still maintains the lead in these two regions, however the growing popularity of Facebook has forced it to put the thinking cap on to maintain its leader’s position. Not surprisingly, Google-owned Orkut has decided to refurbish its interface and design, which would be rolled out in few days. 

Users switching to Facebook from Orkut permanently would now have a reason to stay back due to the latest developments planned by the site. To start with, the new site has fewer pages and quicker browsing to help people connect with each other through multiple activities like chatting, watching videos, browsing and searching within full friends and communities lists on the same page. Secondly, it has reorganized the most important activities on the site for easier navigation and usage with a clean, simple interface.